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Essays 331 - 360

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Financial Analysis of Marriott International

changing as well as the growth there is also development with the use of technology, strategic alliances, increased marketing and ...

China Construction Industry

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

An Original UK Business Startup Plan

to other businesses, such as the gaining of customers and setting up of suppliers, finding and maintaining premises and the recrui...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Measurement Inc. Decision for Purchasing a Computer System

than sixty employees, four managers and a senior manager who reports directly to the president of the company. This senior manage...

Overview of Australia's Orbital Engine Corporation

create new markets as a result of a good idea, the lack of funding and the problems of and pressures of stock market participation...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Company Report of Dell

The external and internal environments of Dell are considered in this paper consisting of twenty four pages that includes a stakeh...

A Case Study of Wal-Mart

This 5 page paper discusses the background of Wal-Mart Corporation and then considers its performance. The writer provides a SWOT ...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

ANEK Lines

This award supports the market share, with ANEK Lines having a large market share in many sectors, including in excess of 50% of a...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...

Software of Excellence International Case Study

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

Will Fresh and Easy be a Success?

time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

Wal-Mart’s Failure in Germany

existing competition. It was with this initial move that the problems may be traced as beginning. There were already indicators o...

Vodafone

and then places this into the larger context with the use of a SWOT, PEST and a Porters Five Forces analysis. 2. Financial Analys...

AcuScan Case Study

The answer to declining market share is to launch a new product. He also assumes the team can develop a new product and get it to ...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...