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its shareholders. There can be many more stakeholders, of course, and such certainly is the case for SMC. Extending consideratio...

style of credit cards, all the way to redeeming award points summary online, a service offered by Citibank both in Malaysia and in...

Lewin describes way in which change materialises as the effect of driving and restraining forces (Lewin, 1951). The position of an...

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

by selecting favoured shares. This is a theory that was developed for the most part at the University of Chicago, the theory is bo...

Competition became fierce with more than 1,000 applications for generic drugs in less than a year (Barr Pharmaceutical company, 20...

patients directly onto the system, as well as print off labels with instructions in a number of languages. At a different ...

have been an attractive choice, not only due to their knowledge, but also their location in a different part of Europe, benefiting...

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

by several means, the simplest of which is "simply its market capitalization; that is, the market price per share multiplied by th...

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

in which they seek to compete. Companies and a Global Economy Some companies have had good luck taking advantage of techno...

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

to place a grocery order online and have it delivered to his home in the metropolitan areas in which Webvan operated. In the days...

interplay between marketing and science at Merck as bad news piled up about a blockbuster drug used by some 20 million Americans. ...

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

international markets? Are countries doing anything (similar to what the U.S. did) to try to limit smoking and its hazardous probl...

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

to support the operational overheads. Tesco and Sainsbury are taking this longer term approach and are also seeking to gain more ...

but these problems had now been resolved. The destination was also being marketed as competitive as a winter-sun destination, a ni...

In twelve pages this report considers risk management and how a program for marketing and development software can provide an insu...

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

stores. The largest portion of the catalog operation was dismantled, taking with it an American tradition. However, in 199...

religious ideology) and the various "sciences" of business (Parker S27). Quite often these arguments have attempted to negate the ...

In a paper consisting of eleven pages ecommerce business uses, its development, and how it can be advantageously marketed are disc...

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

In seven pages this report presents a case study of a fictitious company and how microeconomic factors will affect the company's f...