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Competition in the Greek Shipping Market

on a life of its own. Greece has long been a maritime nation. The industry was well established long before the current...

Marketing Strategies for Juice Bars

research; whether that research involve scoping out the competition (which well review later), reading articles in industry public...

International Market Environment Analysis

interchangeably throughout this paper. The Mega Environment The concept of "environment" can be huge when it comes to anal...

Theory and Practice of Hedging

different companies. 1.1 The Definition of Hedging The first stage is to define what it is we mean by hedging. This is a tool t...

Long Island Golf Driving Range Marketing Plan

the island. The important thing to note is that while Long Island is right near Connecticut, with the exception of the ferry from ...

Pfizer and Merck Financial Comparison

A quick comparison of the financials shows some interesting differences between these two companies. Sales of Merck were noticeabl...

Restaurant Startup

first to consider what the aims of branding are, and how they are achieved. The use of branding is to increase the market share ...

An Analysis of New Product Marketing Suitability

conductivity properties (Gibson, 1999). It is this additional conductivity that will help the cause of solar energy, otherwise kno...

Case Studies and SWOT Analyses of Wind Technology, Harley Davidson, and KFC

2002). The Yum! Brands company is the worlds number 2 company after McDonalds (Hoovers Business, 2002). Strengths. Becaus...

A Case Study on Accounts Analysis

profits dropped. Investors will be interested on the investment rates of return. With capital employed in 2001 of 6251, in...

Portable Printer Marketing and Business Plan

intended for use with a handheld computer fits well into this continuing "downsizing" trend. Vision and Mission Statements ...

Magazine Fashion Content and Target Marketing

magazines, unlike the female fashion segment. Magazines such as Cosmopolitan and Essentials, both of which have a female target au...

Financially Analyzing AMS

Advanced Marketing Services, Inc. completed its initial public offering of common stock during July 1987 (AMS, 2002). These days, ...

Corporate Comparison of Microsoft and Kodak

other areas. Keeping this in mind, one would automatically surmise that without effective leadership, organizational performance ...

A Financial Analysis for Gap Inc.

square feet, Gap International is next with a total of 634 stores covering 3.5 million square feet, and Banana Republic has 441 st...

G Shock and Swatch Watches Marketing

to place themselves at the lower end of the market, alternatively they may be able to place them selves at the top end of the mark...

Strategies for Market Entry

goods are produced they need to be exported to the country concerned. This may be undertaken directly. For example, Zanussi produc...

Marketing Analysis of Palm Inc.

short, Palms provide solutions to a variety of executives, whether those executives need data transfer or data storage. Pa...

Markham Instrument Company - A Case Study

remain at the managerial level, for employee morale is high among production workers. It is Markhams senior management - rather t...

Water Sports Development and Marketing in Cuba

to sustain it long term. Per capita GDP in 2002 was only $2,300 (Cuba), and that figure cannot be seen as being merely "relative"...

Analysis of the Yahoo Internet Corporation

Internet today has become a viable part of the lives of millions of people. Every day, in some part of the world, millions of peo...

An Esperanto Inc. Export Analysis

and services to another country, even as one as "anglo" as Canada, one doesnt just slap a few products on a freight truck up and s...

SafePAC Case Study Analysis

include five directors: Business Services; Sales; Marketing, Personnel; and Manufacturing. The Manufacturing Director oversees the...

Honeywell Case Study

product was still behind schedule, and still ahead of costs. Literature The concept of parallel development and teaming isn...

SWOT and PEST Analyses of Lego

decline, as there has been global stagnation, making many markets more price sensitive and allowing lower cost competition to ente...

Overview of the PCS Industry

of 2003 while wired telecom service declined by four percent (TNS Telecoms, 2003). In 2001, wireless customers exceeded resident...

Examination of DCDW Corp.

buying direct from the manufacturers. The company operates with two main sectors, the corporate sectors, any consumer sales will b...

Student Supplied Change Management Case Study

control over the manufacturing process. The location of the company with the production facilities near London airport may also be...

Hypothetical Vodafone Acquisition by Virgin Mobile Telecom

All other facets of operation are similar to other cellular services providers; the primary difference with Virgins approach is th...

Burger King's Whopper Product Analysis

down or on the move, without the need for cutlery. The location of the restaurant is also important, and as such we can see that i...