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Essays 331 - 360

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

British Omnipoint and Telecom

In six pages these companies are examined in terms of differences and similarities as revealed in SWOT and PEST analyses. Six sou...

Financial Performance of British Telecom PLC

In five pages efficiency and revenues of BT are examined in terms of evaluating its financial performance with ratio averages bein...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Datacom and Telecom Network Electronic Media Convergence

performing various office tasks through the use of individual computer workstations, each of which is connected to one another thr...

Quality Management of British Telecom

In five pages the company's current quality management status is considered within the context of a recent article. Four sources ...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

2 Memos to WhiteRiver Telecom Vice President of New Business Development on AT&T China

were wide open and none more than China where the telecommunications infrastructure was practically nonexistent outside major citi...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

AT&T, Rostelecom, and British Telecom Telecommunication Companies

In thirteen pages these American, Russian, and British telecommunications companies are contrasted and compared in terms of US GAA...

Failures of Intent and 1996's Telecom Act

which included President Clinton, and promised to unleash the forces of competition and deregulation, thus producing the tangible ...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

British Telecom and O2's Demerger

The same was not true of the for the o2 company, trading as MMO2, however this was seen in more volatile terms with speculation th...