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Essays 61 - 90

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Tony Hillerman's Short Story Collection The Great Taos Bank Robbery and Other Indian Country Affairs

Tony Hillerman's collection of stories are discussed in an analysis of historical detail with 'The Treaty of Guadeloupe Hidalgo' b...

Modern Leadership and Niccolo Machiavelli's Philosophy

is not a description of Washington, D.C., in the late 20th century but representative of early 16th century Italy. "The Prince" ...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Modern Theater and the Director's Role

In eight pages this paper examines the contemporary theatrical director's role in an analysis of productions of Angels in America ...

Viewpoints of Confederates

In five pages this paper examines the Civil War from the Confederate perspective with the use of Confederates in the Attic by Tony...

Tony Harrison's Poetry

however, abruptly introduce us into the world he is from and although the average reader will have no knowledge of the accuracy of...

DeLillo, Baldwin, and Kushner Literature Examination

people who cannot suffer can never grow up, can never discover who they are. That man who is forced each day to snatch his manhood...

United Kingdom and Euthanasia

her favour would open the gates to many other claims. If we look at the current situation in the UK euthanasia is illegal. This ...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Sacred Clowns and Talking God by Tony Hillerman

In five pages this paper examines the unique mystery texts set in the U.S. Southwest written by Tony Hillerman. There are no othe...

Global Politics and 4 Articles Reviewed

In five pages this paper examines global politics in a review of 4 articles with German redevelopment, Tony Blair's perspectives, ...

Sticks and Bones by David Rabe

In five pages Rabe's Tony Award Winning ode to the Vietnam War examines the unique writing style of the playwright. Nine sources ...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Golden Valley Microwave Foods and Strategic Marketing

In three pages this essay discusses the history of Golden Valley Microwave Foods and considers success in the future through strat...

L'Oreal Netherlands and Strategic Marketing Considerations

by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...

An Analysis of A Bright Room Called Day

An analyses of the play by Tony Kushner. This five page paper discusses characters and plot, and comments on direction, lighting, ...

History of Ohio from the Civil War Through the 1960s

In eleven pages this paper examines the economic and political history of Ohio with such topics of Cincinnati's industrial evoluti...

Law Firms and Management Principles of Strategic Marketing

In fifty four pages this paper examines a British law firm with the application of some management principles and marketing strate...

Air Freight Business Plan for Strategic Marketing

In eleven pages this report discusses an airfreight business in a consideration of how a plan for strategic marketing can be devel...