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Essays 1891 - 1920

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Why Germany Lost the War in Spite of Technological Advantage

In a paper of four pages, the writer looks at the German loss of World War II. It is explained how strategic blunders outweighed t...

Transportation As an Acquisition Cost Impacting on Demand

The writer explains how and why costs of transportation will impact on the demand levels of demand justice the team within consume...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

The Need for Social Housing

The writer looks at the way social housing provides affordable housing in the rental market. Despite arguments that the policies ...

The Development of a Solar Trash Compactor by SPC

The writer examines the case of Seahorse Power Company, whose founder, John Pross, has developed a solar powered trash compactor....

Plan to Rehabilitate an Old Building into a New Restaurant

The paper, written in the style of an essay, looks at the way in which an old building may be converted into a new restaurant. The...

The Strategy of FedEx

The writer identifies, discusses and assessed the strategies' that are used by FedEx to compete in the global logistics market. T...

Feedback Loops and Whole Foods

Various issues are addressed in this paper that examines two feedback loops for The Whole Foods Market. There are six sources cite...

Issues in Psychology

This essay offers five questions with answers. Topics include using behavior modification to change one's own behavior, developmen...

Green Businesses and International Expansion

In a paper of five pages, the writer looks at green businesses. A case study is used to explore the question of international mark...

A Brief Overview of Goblin's Market

In a paper of one page, the writer looks at Rossetti's Goblin Market. An interpretation is given from the feminist perspective. Pa...

Goblin Market - Found Poem

In a paper of seven pages, the writer looks at found poetry. Rossetti's "Goblin Market" is used to construct a found poem with fem...

Food Commoditization and the Capitalist Exploitation of Culture

In a paper of nine pages, the writer looks at food markets and cultural exploitation by capitalist speculation. Historical and mod...

Ad and PowerPoint for McDonalds India

their unique cultural sensibilities. A proposal was put forth to introduce the Chicken Curry Burger, a sandwich using chicken inst...

Debunking the Myth of Useless Foreign Aid

a vital fulfillment of a fiscally successful nations responsibility in the world at large, and there are those who oppose such act...

Non Discrimination under GATT

substitute product does not receive the same taxation treatment. This is important as it extends the potential for a like product,...

What is Eurocurrency?

a deposit of the funds with a US bank. This meant it would not be possible for the US money to be frozen or confiscated as it no l...

INTERNET BOOK-WRITING BUSINESS MARKETING PLAN

edit and publish their own written works, either in physical form or as ebooks. Once those works are completed and edited well, Wr...

Marketing - Is There a Gap between Research and Practice?

gathered need to be reliable and reflective of the population that are being researched. If the practitioners were not able to ach...

Why Invest in International Markets?

the spread of investment some investments may perform poorly, but others may compensate for this with growth. This is the concept ...

McDonalds in India - Survey Development

reduce consumer boredom with the products being offered, and to generally enhance the reputation of the company as a place to acqu...

Commodities Futures and the Ethics of Speculation

paper will analyze the extent to which this is true, whether or not deregulation of the commodities market is responsible, and the...

CAT and SISP - A Review of 2 Articles

evaluation may be useful (Thompson and Weiss, 2011). Once first stage is complete, and the determination that CAT is suitable, the...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

BEN & JERRY’S GREEK YOGURT

Monkey and Karamel Sutra (Colbert, 2012). Furthermore, in response to concerns from Washington DC-based public health non-profit C...

MARKET SHARE FOR A COMPANY USING THE BCG MATRIX

mark - meaning high growth and low market share (BCG Matrix, 2012). Question marks tend to mean high demands and low returns becau...

The Great Depression and the Policies of Presidents Herbert Hoover and Franklin Roosevelt

consumer buying power (Barber, 1997). Businesses were growing at a much faster rate than wages. In hopes of supplementing their ...

Customer Trust and Security of Information

to maintain trust between the people engaging in transaction" such that customers remain entirely satisfied with the level of trus...