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Essays 1951 - 1980

Chinese Global Business Startup

In six pages this paper examines the People's Republic of China in a consideration of its global market advantages and disadvantag...

Gap Inc. Marketing

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

Environmental Sensitive Growth Fund Marketing Case Study

unpredictable because it is a growth fund and the market has been rather volatile lately. Also, it embraces environmental products...

Mexico's Wal Mart and Multinationalism

In six pages this paper examines multinational enterprising in a case study of Wal Mart's entry into the Mexican market. Seven so...

Justifying Affirmative Action

In seven pages this paper discusses that justification for affirmative action programs is more difficult now than in the past with...

Marketing Plan Development Information for Dell

In six pages this paper examines what information is required to develop a Dell marketing plan and how a strategy can result from ...

Brief Psychological Therapy

In six pages brief therapy methods are examined and include psychodynamic therapy, cognitive behavioral therapy, and strategic sol...

Fed's Role in the 1929 Stock Market

week later, on Tuesday, October 29, William Crawford, superintendent of the New York Stock Exchange opened trading with his gavel,...

President George W. Bush, the Stock Market, and the Social Security System in the United States

In a paper that contains five pages the Bush proposal to rescue the financially troubled Social Security system through partial pa...

Case Study on the WWF

In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing a...

United Kingdom's Grampian Country Food Group and Integrated Planning

In seven pages this paper examines integrated and strategic planning as it relates to this UK producer of poultry. Four sources a...

Direct Marketing and IT's Influence

In thirty two pages this paper discusses relevant topics and cases in this examination of how direct marketing has been affected b...

A Business Plan for Vernon and Sons Home Improvement

This 5 page report describes a business plan for Vernon and Sons, a small start-up company that plans to employ two people full-ti...

Corporate Dividend Policies

In fourteen pages changes in a company's dividend policy are examined regarding any change in ordinary share's market price in a c...

Job Functionality of Mexico and U.S. Directors of Marketing

In ten pages comparisons and contrasts between Mexican and American marketing directors are made in a job functionality assessment...

Buffalo, New York's Small Home Repair and Improvement Company Financial and Marketing Overview

Those companies competent in their work and providing real value for customers have no difficulty in achieving success. Homeowner...

IRC Impact of Women's Internet Communities Women on the Internet; The Impact of Internet Relay Chat

This paper examines women's internet communities and commercial marketing with regard to women in this overview of Internet Relay ...

Globalization and Australia

implement them, however. In late July 1999 senior officials of the member economies of the Asia-Pacific Economic Cooperation (AP...

Del Monte Marketing

In five pages this paper examines why a direct comparison of yearly sales results and advertising expenses is impossible for Del M...

'Uncle Bob' and Small Business Marketing

In five pages this report features a letter format addressed to an uncle who is a small appliance manufacturer in an explanation o...

Market Structure and the Automotive Industry

In fourteen pages this paper discusses the current market structure of the automotive industry with such topics as BMW, Fiat, Ford...

Today's Youth and Counterculture Force Feeding

examines how todays dark counterculture is marketed to modern day youth, what is involved/ at stake, and how music (and other medi...

Strategic Decisions and Matrix Uses

In nine pages this paper discusses the General Electric Matrix and Boston Consulting Group Matrix in this overview of the advantag...

Global Marketing of India and the Role Technology Should Play

In twenty pages this paper discusses the role technology must play in India's international marketing if it is going to be globall...

Merck and Strategic Planning

In five pages this paper discusses strategic planning and decision making in a case study of the Merck pharmaceuticals company. F...

Distribution and Marketing Case Study of USA Today

In ten pages this paper examines marketing and distribution systems of USA Today in a case study consisting of ten pages. Five so...

Case Study on International Exchange Rates and Interest Rates

In five pages a student submitted case study examines borrowing on different global markets that have different rates of interest ...

3 Questions on Organizational Marketing, Operations, and Goals

In five pages this paper considers three questions pertaining to organizational values in a discussion of the influence of the mar...

Supply, Demand, and Price Theory

In seven pages this paper discusses price theory in a consideration of supply, demand, product elasticity and elasticity, and the ...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...