YOU WERE LOOKING FOR :Strategic Marketing at Local and International Levels
Essays 751 - 780
This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...
This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...
In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...
In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...
products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...
dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...
to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...
that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...
products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...
or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...
and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...
Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...
quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...
This paper assesses the pros and cons of publicly displaying pornographic materials and the harm such marketing can cause in 5 pag...
In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...
have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...
be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...
attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...
marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...
technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...
Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...
with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...
illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...
were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...
necessarily participate at all but will buy merchandise which is connected with the sport....
In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...
that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...
the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...
Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...
not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...