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Essays 151 - 180

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

International Market Expansion

for succeeding are offered. The essay concludes with a summary. Examples: Companies Who Successfully Expanded Internationally W...

Tambrands; Marketing Case Study

and it may be argued that Procter & Gamble did not understand their market and the way make be developed in the same way. Prior to...

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

Mortgage Questions

is the case then the benefit of the underlying profit will be transferred to the bond owners. Where does loans are sold on, in wha...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Strategic Partnerships

dangers, such as the loss of competitive advantage though the transfer of knowledge or costs that can increase beyond the benefits...

Case Study on Market Entry Methods

in that land or the ability to use that route or connection to create profit. The motivation behind international trade i...

Business Strategies

their importance to the success of a business. Also under discussion will be the concept of business models, their use in busines...

Bicycles and the Concept of Globalization

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

China's Health and Beauty Market Assessed

thousands lost their loves. However, there was also wide scale support as many in the country believed in Mao and the idea that al...

NEA and Strategic Planning

In twelve pages this paper refers to John M. Bryson's Strategic Planning for Public and Non-Profit Organizations and Sharon M. Ost...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Keynesian Economics Views and and Impact of Paul Anthony Samuelson

In five pages this paper assesses the economic impact of Paul A. Samuelson particularly as it pertains to free market capitalism, ...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Multinationals and Economic Marketing Considerations

Certainly, there are multinational corporations based in nations besides the US, but there are few if any at all that have not mar...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Federal Express and Human Resources

In four pages Federal Express's human resource management is examined in a consideration of how well it conforms to three strateg...

Successfully Using the Texas Assessment of Academic Skills

In six pages the TAAS and its successful uses are examined in a consideration of appropriate strategic evaluation that requires te...

Classroom Elimination of Ethnocentrism

In five pages this essay discusses how to eliminate ethnocentrism from elementary and secondary levels of education in a considera...

Trade Barriers and International Business

strategy in the country. In order to trade a company needs to have a license of authority from the government and to be able to ge...

International Strategy of United Parcel Service

company has been pursued ever since, this has included the granting of licences to operate their own aircraft, which was first gra...

Local Government and Changing Culture

In five pages UK local housing benefit agencies are considered but the theories may be applied to any scenario involving changing ...

Global Poverty

so that greater benefits are transferred to the developing country....

Strategic Performance Measurement for Purchasing and Supply

chose a diverse range of companies that could be used as sources data, the choice was of fifteen companies all that were in the fo...

Islamic Banking

literature concerning the way in which Islamic law could be satisfied with the creation of an Islamic banking system was exhilarat...

Economic Influences in Wigan

life in Victorian Wigan, complete with the social problems as well as the economic realities. Although this type of project has ta...