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Essays 211 - 240

Strategic Analysis of SOEI

and offshore offices in a number of locations to support international sales. In order to take the firm forward management need t...

HEWLETT-PACKARD: A STRATEGIC AUDIT

service unit - and that offers business process outsourcing, development of applications, systems integration, networking and so o...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Clearsky Strategy Alternatives

a price which is greater than the cost level of providing that differentiation (Grant, 2004). In trying to undertake a cost adva...

Strategic Decision Making at IBM Global Services

return due to the standard of the service. Weaknesses Attracting specialist staff in an industry that may have some staff ...

Changing Role of Information Technology and Strategic Alignment

In twenty pages this research paper discusses the Strategic Alignment Model and the influence of IT in a consideration of its ever...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Marketing Plan and Analysis for GAP Inc

babygap.com (The Gap, Timeline, 2002). Also, in 1998, Banana Republic premiered its first-ever TV commercials and debuts its priva...

Strategic Issues of eBay

site. A new company may offer some incentives to get people to try their site but thus far, that has not worked well against eBay....

Cathay Pacific Airways, Strategic Management and the Uses of Information Technology

In thirty pages this paper discusses Cathay Pacific Airways' uses of IT in strategic management with technology's direct and indir...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

The Concepts and Benefits of the Balanced Scorecard

an ability to adapt and change both the processes and general business practices in order to adapt to a changing environment. Th...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

Johnson and Johnson Culture and Change

where employees are important stakeholders as seen with the "Live for Life" employee health program initiated in 1976, which was ...

Strategic Information Management; The Case of Tesco

groups and targeting the customers who would spend the most. The current loyalty scheme may be seen as the latest strategy to incr...

Wal-Mart's E-Commerce Operations

the company; Sam Walton and also the companies own statements. Sam Walton said of this strategy that "The secret of successful ret...

SWOT Analysis of Oxford Health Plans Inc.

are affiliated with 32 hospitals. MedSpan, Inc., has 51,00 commercial members and 22,000 self-funded, members. The acquisition exp...

Business and IT

information is good. However information is only useful if it can be acted upon. Where there is information overload there may b...

Upgrading Riordan Manufacturing's Working Information

production and procurement of raw materials also should assist the company in planning for the future. Riordan currently has mark...

Information Management at Sony

design and manufacture of new electronic goods. The very first electronic innovation to be created by the company was an automatic...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Cafeteria Services Information Technology System Analysis

theft, especially when there is a large amount of exposure to non employees in the form of students. The risks of theft may be s...

2 Topics Involving Health Care Management

among all team members (DC Area Health Education Center, 2005). Well-functioning effective teams do not happen by chance. It requ...

Planning a Career

needs, as seen with models such as Maslow and Herzbreg, recognise the interactive nature of the relationship (Huczyniski and Bucha...

New Restaurant Strategic Plan

to meet the needs of South Beach Diet dieters. Grayson (2004) reported more than half of all Americans go on a diet each year to l...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

Starbucks at 11,000 and Counting

to the organization. These principles address positive work environment; diversity; excellence; satisfied customers; social respo...