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Essays 211 - 240

Strategic Information Management; The Case of Tesco

groups and targeting the customers who would spend the most. The current loyalty scheme may be seen as the latest strategy to incr...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

The Concepts and Benefits of the Balanced Scorecard

an ability to adapt and change both the processes and general business practices in order to adapt to a changing environment. Th...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

HEWLETT-PACKARD: A STRATEGIC AUDIT

service unit - and that offers business process outsourcing, development of applications, systems integration, networking and so o...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

Strategic Analysis of SOEI

and offshore offices in a number of locations to support international sales. In order to take the firm forward management need t...

Changing Role of Information Technology and Strategic Alignment

In twenty pages this research paper discusses the Strategic Alignment Model and the influence of IT in a consideration of its ever...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Wal-Mart's E-Commerce Operations

the company; Sam Walton and also the companies own statements. Sam Walton said of this strategy that "The secret of successful ret...

SWOT Analysis of Oxford Health Plans Inc.

are affiliated with 32 hospitals. MedSpan, Inc., has 51,00 commercial members and 22,000 self-funded, members. The acquisition exp...

Strategic Decision Making at IBM Global Services

return due to the standard of the service. Weaknesses Attracting specialist staff in an industry that may have some staff ...

Student Submitted Case Study on IBM Services

are the knowledge of the employees and the ability to meet customer needs with the different services as well as the back up that ...

UK Company Homechoice

channels including radio channels, with 60 of these being television channels (Homechoice, 2005). This means that the company is a...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Strategic Issues of eBay

site. A new company may offer some incentives to get people to try their site but thus far, that has not worked well against eBay....

Cathay Pacific Airways, Strategic Management and the Uses of Information Technology

In thirty pages this paper discusses Cathay Pacific Airways' uses of IT in strategic management with technology's direct and indir...

Marketing Plan and Analysis for GAP Inc

babygap.com (The Gap, Timeline, 2002). Also, in 1998, Banana Republic premiered its first-ever TV commercials and debuts its priva...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Business and IT

information is good. However information is only useful if it can be acted upon. Where there is information overload there may b...

Information Management at Sony

design and manufacture of new electronic goods. The very first electronic innovation to be created by the company was an automatic...

Upgrading Riordan Manufacturing's Working Information

production and procurement of raw materials also should assist the company in planning for the future. Riordan currently has mark...

STRATEGIC ANALYSIS: HARLEY DAVIDSON

expansion is likely on tap (Gorham, 2010). SWOT Analysis (Source: Datamonitor, 2010) Strengths Strong market position * Great bra...

SOUTHWEST AIRLINES - SWOT AND STRATEGIES

been asked to discuss Southwest Airlines internal factors (strengths and weaknesses) and external factors (opportunities and stren...

HONG KONG AIR CARGO TERMINALS LIMITED: THE HUMAN FACTOR

of boosting Hong Kongs reputation and position as the international air cargo hub for, and gateway to, China (Hactl, 2010). Approx...

Development in Newham

Newham is a borough in London, the writer looks at the way that development plans have been designed for the area as part of large...

Business and Marketing Practices

decisions on these types of core values (Krell, 2006, 58). Donald & Goldsby (2004, 13) remark that in resolving ethical issues, a ...

GE's Two Decade Transformation - Harvard Case

this problem. Internal Factors: Strengths: Excellent leadership and management: Welch eliminated layers of bureaucratic managemen...

Strategic Planning For Hospitals

and activities in which they need to engage to achieve the objectives (Kunders, 2005). Different experts suggest different approa...