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Essays 751 - 780

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

Working Capital and its Strategic Uses

This paper examines working capital in an overview of how it may be used strategically in twelve pages with factoring and accounts...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Price Wars

in the long term they may suffer the losses in the sort term, especially if it has the potential of driving another firm pout of t...

GAME THEORY, MANAGEMENT AND STRATEGIC TOOLS

This is a lovely theory that has absolutely no place in the real world, however. One only has to examine the recent financial melt...

NIKE INC. AN OVERVIEW AND STRATEGIC FUTURE

Phil Knight and track coach Bill Bowerman met in the late 1950s at the University of Oregon (Nike Inc., 2009). Bowerman, who liked...

HEWLETT-PACKARD: A STRATEGIC AUDIT

service unit - and that offers business process outsourcing, development of applications, systems integration, networking and so o...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

COPLEY, OVERPLANNING AND CASE STUDY

being plan, upon plan, upon plan. One thing that would probably concern almost any strategic planner was that there was no...

Rio Tinto

to the company and also gives them a much easier route to withdraw should then need to do so. Rio Tinto use their bargaining power...

Increasing HR's Strategic Influence

benefits programs and tracked information such as vacation and sick time available to each employee. When that was HRs only funct...

Strategic Roadmap for Blue Cross/Blue Shield

United States of America ("Blue Cross/Blue Shield," 2008). III. SWOT Analysis Strengths * The company is an industry leade...

Mission, Vision and Values: Dominion Virginia Power

environmental responsibility; ethical behavior; and long-range sustainability. It is Dominion Virginia Powers business to s...

Decision Making at Disney

creation of a Disney theme park in Europe and the acquisition of Capital Cities/ABC. Thee were very different decision and can be ...

Disney; A Strategic Examination

considering the way in which is an integrated strategy in Disney and how the different divisions support each other leading to a s...

Strategic HRM at Disney Theme Parks

This 10 page paper looks at the topic of strategic human resources management, how it may take place and the different approaches ...

STRATEGIC ISSUES WITH STARBUCKS, SOUTHWEST AIRLINES AND TOYOTA

paper, well attempt to answer these questions by focusing on other companies. The two weve selected are Southwest Airlines and Toy...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

The Strategic use of Web Pages

option which allows the passengers to board the airline for the majority of other passengers and travel insurance, as well as othe...

Strategic Hotels and Resorts

when it is considered that there is only an average 5.5 percent increase in room rates in the North America market and 17.4 percen...

President Ronald Reagan and the Strategic Defense Initiative

initiative depended on the use of not just ground-based systems but also space-based systems for the protection of our national ho...

Strategic Advice for Robin Hood and His Merry Men

the rich to give to the poor. Then there is the Sheriff and his soldiers. In stories, Robin is continually making a fool of the m...

UK Ice Cream Market Case Study

this time Unilever and Birds Eye Walls had effectively created almost monopoly condition in the CTN market (Brennan et al, 2003). ...

Barriers to Strategic Thinking

the inputs. In most decision making models there is the acceptance that for any scenarios it is unlikely that all of the relevant ...

STRATEGIC ISSUE COMPARISON: WAL-MART, COSTCO & TARGET

above, are being threatened by the sub-prime fall out (Datamonitor (c), 2008). Costco is in a somewhat different boat, be...

Analysis and Strategy Recommendation for the American Red Cross

both small and large disasters. The organization has 35,000 employees and half a million volunteers organized throughout 700 chapt...

SERENITY'S 2SIMPLE SOAP - A MARKETING STRATEGY

The 2Simple Soap is in the introductory stage - in other words, its just coming onto the market, its a new product...

INFORMAL THEORIZING AND ITS IMPACT ON STRATEGIC MANAGEMENT

an impact on how strategic plans are developed and implemented. What is the contribution of informal theorizing to strateg...