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Essays 1201 - 1230

London Tourism Improvements

In 8 pages this paper examines how London's tourism can be improved through strategic marketing enhancement that would be both tou...

eProcurement Implementation and Development Strategy

In twenty six pages this paper examines how an eprocurement development strategy is implemented with strategy, strategic choice, a...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

Analysis of Disney's Strategic Management

described by Ansoff who designed a very formalized and complicated process for the elaboration of strategic plans; and 3.) the pos...

HRM and Policy Development

in areas that have been typically assigned to HR departments. This cross-over leads to better use of human resources. 2. Labor Fo...

Cash Management Functions and Their Impacts Upon Business

In seven pages this paper examines working capital management and how it affects strategic decision making in business. Four sour...

Marks and Spencer' Analyses

In five page a strategic consideration of Marks and Spencer includes PEST and SWOT analyses along with an examination of internal ...

Supply Chain Management Strategy

In ten pages this paper presents a strategic analysis of supply chain management in terms of successes and failures to be aware of...

Overview of the Civil War Battle of Gettysburg

In nine pages this pivotal battle of the Civil War is examined in an overview of the events leading to it and a listing of officer...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

London Zoo Marketing

with a wide range of animals, all provided for the entertainment and enjoyment of those who are coming to see something that they ...

PC Industry and Strategy Alternatives

In six pages this paper examines Gateway, Compaq, and Dell in terms of strategic model alternatives. Seven sources are cited in t...

Ethnic Groups and Educational Strategies

In sixteen pages this research paper examines U.S. ethnic groups in a consideration of multicultural education and various strateg...

Post 911 Delta Airlines' Strategy

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

Tutorial on Motivation, Marketing, Decision Making, and Accountancy

factors. The report must include: a. Explanation of techniques available to forecast Trek sales, data requirements of each and a...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Case Study of the Solutia Company

attitudes of a company in a single well phrased paragraph. A mission statement should be a maximum of a paragraph in length, and s...

Management Style of Konosuke Matsushita

enhancing the quality of life throughout the world" (Panasonic). This demonstrates the traits of integrity and...

Companies and Strategic Alliances

synergy, where there is an agreed level of co-operation that does not involve mergers or equality purchases, but will create an in...

Anorexia Treatment

the anorexic share qualities of having developed their individual qualities over time as well as the fact that, though time and at...

Mental Health Agency Organizational Change

money for upgrades and improvements. The payroll is just barely meeting the salaries of the workers, and as a result many short cu...

Strategies and Competitive Advantages

making the company seam different. There are many ways that this advantages manifest, the advantage may be the companies reputatio...

Relationship Marketing

publication, however, these all look at the relationship from the beginning ands the first interaction, either as a purchase or a ...

Company Analysis of Waterford Wedgwood

of differentiation that this gave, after only one hundred years of operation the company failed(Waterford, 2003). High taxes and a...

Strategic Errors at Enron

to be on a continuing growth streak. Enron did not use proper or prudent caution in their diversification strategies. There did ...

Amazon.com's Strategy in the Long Term

anything they may want to buy online" (Amazon, 2001). From this it is apparent that the company, although well known for books n...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Strategic Alliance Argument

the potential disadvantages. The product the is sold is currently seen as a market leader. The first mover advantage has been real...