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Essays 61 - 90

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

Strategic Advice for Southwest Airlines based on a SWOT Analysis

However, just because an airline has been successful in the past is not mean it will automatically be successful in the future. A ...

Wal Mart Strategic Analysis

Mission. Wal-Mart Stores, Inc., based in Bentonville, owned and operated "mass merchandising retail stores under a variety of name...

Marketing Mix and Marriott International

UK/Europe, 2004), this is also supported with changes such as the introduction of new bedding that aims to create a new differenti...

Case Study of Oscar Mayer

people at the OM company are not sure if the investment of capital resources is necessarily worth the time and trouble it takes to...

A Handspring Strategy

Pocket PC Phone could be seen as a threat, not only due to the name and the association with the Microsoft operating systems, but ...

Strategy and SWOT Analysis of Harley Davidson

reduced. However, there are also a number of weaknesses. Weaknesses; The company has a good reputation, but it is also operating ...

Robert Mondavi Winery: A Strategic Analysis

leaders are now struggling because their strategic focus has shifted away from the principles that once made them great. There is,...

A Strategic Analysis of Wal-Mart

the world, with significant presence in both domestic and international markets. Many would suggest that the company could do no w...

Capacity Planning: The Strategic Value

clearly aware at all times of such matters as the number of workers in an organization, their various competencies, the number of ...

Vanguard Case Study - Exchange Rate Exposure

the U.S. market is worth its while economically. The question becomes, however, what will be the best aspect for this company. Qu...

Proctor and Gamble in 2005

drawn to the branded toilet tissue Charmin and feed their cat or dog Iams pet food. The products may also all be bought from the s...

How Does Southwest Airlines Compete?

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...

Question Five in a Reebok Analysis

In ten pages this paper examines Reebok International's weaknesses and strategic implementation problems....

Strategies for Diversity Management

and socioeconomic circles. How to manage these factors has become a topic of management courses, seminars and perhaps thousands of...

Small Domestic Airline Strategic Capability Development

and measurable results" (EHCS, 2002). Defining this further, there are three major phases when it comes to strategic management: d...

Analyzing ImClone Systems

The drug that ImClone hopes to hang its hat on is Erbitux, which was developed to target and block Epidermal Growth Factor Recepto...

L'Oreal Netherlands and Strategic Marketing Considerations

by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...

Federal Express and Human Resources

In four pages Federal Express's human resource management is examined in a consideration of how well it conforms to three strateg...

History of Purolator Courier Ltd.

In fifteen pages Purolator Courier is examined in an overview of market share, strategic alliances, and improvements with company ...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Marks and Spencer Case Study

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...

Case Study of Evans Shampoo

well as lenders and creditors. Increased sales will result in increase inputs, decreases sales may have an impact on the levels o...

Supply Chain Management Strategies of Wal Mart

reducing the cost of supply chain management (ICFAI, 2003). RFID technologies "use radio waves to automatically identify people o...

1990s' Intel Strategy

against foreign competitors. Though Intels position in the EPROM market appeared to be strong, the market was being artificially ...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

International Strategy of United Parcel Service

company has been pursued ever since, this has included the granting of licences to operate their own aircraft, which was first gra...

Health Care Policies, the Elderly, and Political Action Committees

In six pages this paper examines how PACs attempt to influence elderly health care policies with strategic recommendations offered...

Analysis of Toyota in China

Chinese government is very involved in businesses in the country. There are numerous laws and regulations for any industry. The le...