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than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

able to produce goods at a much lower cost than the competitors, which does not mean they have a lower price, but have a higher pr...

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

licensing agreements sees Coca-Cola Company retain control of the empire while many of the companies tat bottle the product carry ...

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

In eight pages this paper discusses stock market investment strategies with the emphasis upon options, stocks, and bonds with tech...

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...