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In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

This paper assesses the pros and cons of publicly displaying pornographic materials and the harm such marketing can cause in 5 pag...

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

(not many women were in places of ruling in those days), the people who controlled the production of product and the money made. T...

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...