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Essays 1231 - 1260

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Market Penetration and S Curve Analysis

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Travel Agency Marketing

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

Bonsize Plant Hormone Marketing Case Study

be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Marketing of Pornography

This paper assesses the pros and cons of publicly displaying pornographic materials and the harm such marketing can cause in 5 pag...

Small Business vs. Large Business

This essay compares and contrasts human resource management between large and small businesses. The paper discusses laws, strategi...

The Strategic Position of Apple with in the Electronics Industry

The writer examines the influences that are present on Apple and their consumer electronics and the way that Apple competes. The p...

Kodak Eastman's Failing

Kodak faced a crisis when the environment they competed in changed and they failed to adapt and change in time. It is argued that ...

Green Buildings and Sustainable Design

The built environment has a significant impact on general ecological environment, causing damage and pollution with the construct...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

A Differentiated Hotel

Pizza" which says custom-made pieces made with local fresh ingredients. It is also stated that residents of the hotel will have ac...

Designing a Questionnaire to Asses the Value of Hedging in the Aviation Industry

This 3 page paper designs a questionnaire which may be used as the basis for a structured interview or self competing survey looki...

Assessment and Plan for Team 83

underlying primary policy of the management will be to increase the share price for the benefit of shareholders. 1.1 The Strategic...

Design and Justification of a Wage Package

qualified and skilled labor may be working for competitors. If the firm offers a salary package that offers a lower level of claus...

The Competitive Strategy of Southwest Airlines

the resources and knowledge gained from the AirTran acquisition. The report will look at the company, consider the way in which i...