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Essays 361 - 390

COLD STONE CREAMERY AND FRANCE: MARKET ENTRY STRATEGY

to the licensor for elements such as training, promotional materials, logos and other service trademarks and the products themselv...

MARKETING STRATEGIES, FOOD DISTRIBUTION AND EXPANSION

the fact that the competition has higher prices, while perhaps ignoring that the competition lowers prices for bulk shipping. This...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

LEGO - MARKETING STRATEGY

estimated that the break-even point of this product could happen within the next three quarters. By treating SeriousPlay as...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

Determining Market Entry Strategies

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m...

Marketing Strategies for the Chevy Volt

seem flustered with General Motors decision to emphasize the "40 mile range" of the Volt, seeing it as thoroughly unimpressive and...

PR Strategies For Target Markets

potential clients to lower their guard and get to know the owners as well as the products, which serve to acquaint existing custom...

Analysis and Development of a Marketing Strategy for Marks and Spencer

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

Lenovo; Marketing Strategy Analysis

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...

MARKETING STRATEGY FOR A PLASMA TV

As mentioned above, the product in question is a plasma television. At first blush, it would seem as though marketing such a produ...

Marketing Strategy of Philip Morris Tobacco Company

In eight pages this paper discusses the negativity that is presently a part of tobacco industry public perceptions and how Philip ...

Strategies For Competing In Global Markets

by for operations when companies seek to become or are multinational corporations. These are followed through in a sequential incl...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

SERENITY'S 2SIMPLE SOAP - A MARKETING STRATEGY

The 2Simple Soap is in the introductory stage - in other words, its just coming onto the market, its a new product...

Coke's Brazilian Market and Planning Strategies

Coca Cola's strategic planning and now it is led to its Brazilian market domination are the focus of this report consisting of fiv...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Strategies for Marketing Services

In fifteen pages this research paper discusses how services can be successfully strategically marketed. Fourteen sources are cite...

Marketing Strategies For a Fictitious New Product

This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Harley-Davidson's Marketing Strategies In 1977

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

Global Marketing Strategy

In two pages this paper discusses global marketing strategy and what should be considered when creating one. Two sources are cite...

Globalizing Businesses and Market Entry Strategies

Consultant and Government Aid Of those methods listed, joint venture is perhaps the most popular now. Consultants are avai...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Marketing Strategies and Nutrition Labels

In ten pages this paper discusses nutrition labels in a consideration of issues and product strategic marketing effects. Twenty o...

Marketing Strategies of Sun Microsystems

In five pages this paper analyzes Sun Microsystems' marketing strategies which includes transition from hardware to software, AOL ...

Marketing Strategies For The Bold House Hotel

This paper examines how marketing strategies can be utilized to improve the profitability of The Bold House Hotel, a rustic, coast...