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Essays 481 - 510

Guest Service Management and Customer Satisfaction

company (Hooley et al, 2003). Loyalty is often perceived as a level of customer satisfaction, in a competitive industry it is like...

Amazon's Frontiers

(2000) refers to as pragmatists adopt the technology they know they will need in the future. Specifically, the Internet is seen a...

Six Sigma Dos and Don'ts

about Dell is its generally unhelpful help desk personnel, however. Virtually all of Dells customer service representatives are i...

Introducing the Apple iPhone

that, Steve Jobs "stopped talking" (Elmer-DeWitt, 2007). His presentation "raised dozens of questions -- from the price of the pho...

AOL Latin America

the companys existing systems could not deal with the added demand for service. Eventually AOL came to be Americas largest ISP, l...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Courting the Customer at Best Buy

billion. Increased revenues originate with higher same-store sales and revenues gained from additional stores opened during the p...

Capacity Utilization Case Study

5 million 610000 and 5,940,000. 2. Knowing the best operational level 17,600 calls a day it is possible to compare the annual capa...

Managing Change; The Chemical Industry

be effect the change must be permanent (McCallum, 1997). For a chemical manufacturing plant there have been numerous change...

Customer Service

so forth and so forth. The cycle repeated every month until I finally gave up trying to correct it. However, as soon as the contra...

TECHNOLOGY, CUSTOMERS AND THE EXAMPLE OF VOLVO

to paying customers. If paying customers are put off by an employees attitude (due to his/her frustration), its a sure bet the cus...

McDonald's Pricing

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Three Problem Solving Situations

This paper concerns three problem solving situations, to which the writer discusses strategies for a solution. Four pages in lengt...

Using Statistics - Nyke and the One Size Shoe Plan

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

Biggest Hacking in U.S. History

Just before Thanksgiving 2013, malware was installed on Target's security and payments system that was designed to capture all the...

Developing Teams

upon the individual and their perspective on the change. Some individuals may feel threatened where as others may be motivated by ...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

Utilities Company in Southern California

the backcountry, where the weather gets very dry and then, pass on any of their costs to customers instead of holding the company ...

Improving A Fast Food Retail Environment

table 1 Table 1retail environment comparison between Goodys and Everest Traffic Flow Crowdedness Accessibility Environment Overal...

Resources and Competitive Advantage

introduction to Presence: Exploring Profound Change in People, Organizations, and Society, Senge, Scharmer, Jaworski and Flowers (...

The Use of Customer Relationship Management in High End Fashion

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

Assessing Gaps in Service

method of evaluation identifies different measures where there may be a gap between the level of service expected and that gained....

Competing in the International Environment

choose this strategy, if there is limited international demand then cost of setting up new facilitative may not be viable, may hav...

HRM and Organizational Performance Measures

in order for customers to return and the firm to be successful the quality of the product is an issue. However, this an issue that...

Assessing Guillermo Furniture Investment Alternatives

looks at the net revenue which is produced by investment, and assess is how long it would take for the initial capital investment ...

Customers and the Transformation into Loyal Customers

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

CASE MANAGEMENT INTERVENTION: ANOREXIA AMONG YOUNG TEENAGE GIRLS

doesnt do any good. When it comes to anorexia nervosa, these young women have a passionate fear of weight gain and poor body image...

How Unilever Leveraged the Finance Department to Promote Organizational Growth

the firm with its target market (Kotler and Keller, 2008). This can be examined from the marketing perspective, but it may be argu...