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Essays 121 - 150

Australia's Ansett Airlines

In five pages the airline named after Australian founder Reginald Myles Ansett is discussed within the context of its steadfast co...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Electronic Commerce and Southwest Airlines

advancing the commercial airline industry, for example, Southwest was the first airline to offer a frequent flyer program that off...

Airline Company's Information Technology System Security Issues

time will obviously be severely undermined if security issues mean that customers do not have confidence that their transactions w...

Southwest Airlines and the 'Secrets' of its Phenomenal Success

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

SOUTHWEST AIRLINES - A CULTURE TO BE ADMIRED

maintain perspective and balance and to have fun (Culture, 2010). Values shared. This particular question is a very person...

Marketing Issues at Classic Airlines

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

ANALYZING SOUTHWEST AIRLINES' CULTURE

really belong at this company. The only problem with the strategy is this - that not all employees like the idea of being "empower...

The Competitive Position of Potential Strategy for Synergy International

companies have been undertaken through a strategy of acquisition. However, the industry remains relatively competitive, with the t...

SOUTHWEST AIRLINES, ORGANIZATIONAL MODEL AND POSITIVE CULTURE

SWA works toward creating value for its employees, then converting some of that value to customer service, while encouraging behav...

Management Planning at Boeing

and aggressively cuts costs. The 787 Dreamliner has been the project that would have the potential for elevating Boeing abo...

EXAMINATION OF SOUTHWEST AIRLINE'S BLOG

holidays - and giving kudos and thanks to the schedulers who made it happen. The blog includes various routes that will see some e...

Classic Airlines; The Problem

There is an opportunity to review the way in which the firms looks after its customers and provides service, this includes the cal...

CASE STUDY REVIEW: CLASSIC AIRLINES

must still beef up its reward program with a demonstrable return on investment. This involves better customer targeting. T...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

Using a Customer Corridor to Retain Customers

Cadbury Schweppes is the case study used in this report consisting of fifteen pages in which the development of long term relation...

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv...

Ritz Carlton Hotels and Customer Service

high standards even in minimum service because of its receipt of the Baldrige award. The Baldrige award is directly linked ...

Creating the Fitness Center Information System

state-of-the-art treatment in various areas of health care, its information system for its fitness center is woefully lacking from...

Customer Relationship Management in the Public Sector

and the way that needs are met. However, there are some significant differences with the commercial environment. Firstly, this is ...

Customer Service Scripts

form of exchanging revenue for the firms product or service, but it is the internal customers that keep the external ones returnin...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

Data Collection for PiggyBank

consumers lied when asked for their personal details over the Internet" (Study deems e-data unreliable, 2006; p. 2). Not only doe...

Creating a Fitness Center Information System

communicates bilaterally with the parent organizations financial, quality, human resources and other common area departments. Its...

Strategies for BA

Keller, 2008). Looking at each of the strategies they will be considered individually and then placed onto the matrix. 1. The in...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Customer Satisfaction and Customer Loyalty

The difference between customer loyalty and customer satisfaction is considered in ten pages with a comparison of Customer Loyalty...

Letter Refusing Customer Claim

00000 Ms. Anne J. Thompson 2567 Gulf Shores Way Tallahassee, FL 00000 Dear Ms. Thompson, We want to thank you for being a Stoval...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Overview of a Reported Customer Service Experience

the conceptual perspectives of theorists like David Kolb, who asserted the value of understanding experiential learning, and Kolbs...