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customer without the use of an intermediary. Many companies have made use of a direct sales strategy to sell both generic and diff...

early European explorers), colonization, political control, location, climate, country composition, natural resources, industrial ...

come to be regarded as essential to all aspects of commerce and trade, the new technology and the various ways in which it has bee...

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

projection of an image of value rather than cheap prices or gimmicks. Halifax had already gained attention by gaining a clear En...

can be cared to asking the student what steps they need to take to complete the assignment (Salend, Elhoweris and Garderen, 2003)....

caf?s in malls, airports, office buildings, university libraries and hotels; customers can expect to find Starbucks kiosks at hosp...

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

has survived. In part, one can attribute this to its intense strategy. In fact, the company planned and pursued a diversification ...

strategies. The companies and industries which are moving from old to new models are certainly relevant. It is true that while o...

small part of the upgrades made by Barton, whose focus was on the external plan of diversification and global expansion. For examp...

in Action, 2nd ed. (Boston: Pearson Custom Publishing). Levitt, Theodore (1986, July-August). Marketing Myopia (reprint of 196...

Christopher Columbuss time, there was the idea that trade is good. Clearly, using resources from other areas and making gains by i...

the political ideologies that have been forced upon it by outside forces. Al Qaeda has developed interest in the area since being...

policy and practice (Vincelette et al, 1998). Escalating costs drove the company to begin importing some materials from overseas, ...

a national infrastructure, including law enforcement and anti-terrorism military, aided by the U.S. Resolving these issues...

that in-depth understanding we were able to access strengths and weaknesses to a degree that we have never been able to accomplish...

look at the human relations school of though where it is human factors that lead to motivation and greater productivity, then the ...

and consider both the technical and non human elements and the human elements that are involved in change and is suitable where th...

certification program (Policy statement, 1999). On the other hand, the additional education required to become a licensed NP may t...

such had more benefit of economies of scope and scale. For example, the merger between Daimler and Chrysler in 1998 had been diffi...

the strategy that is shaping that change is made within and in response to legislation. With the banking industry highly regulated...

compete. Basic strategy theory indicates there are two major ways of competing. Michael Porter has considered the way in ...

future for individuals or corporations. Similarly, Enron employees likely never dreamed that they would endure a world class scand...

has been around longer than rival Tesco, it also seems to be racking up more financial problems, especially in the area of groceri...

a growing market, for example in 1979 only 38% of the population had a current account. By 2002 this had increased to 93% and is s...

Screwtape tells Wormwood to work on muddling or befuddling the human patient, to work on making the human feel confused. One examp...

the implementation of scientific management techniques (Huczyniski et al, 1996). When Taylor introduced his working methods signif...