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Essays 31 - 60

Lazard and the Investment Banking Industry

several management models to look at the industry. Following this an investment bank can be used as a caser study agisnt this envi...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

Analysis and Strategic Recommendations for WalMart

economies of scope and scale for their relationship with suppliers, it is recommended that the organization undertake product exte...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

A Globalization Study

The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Oil Production Questions

would reduce the delays in the process, possibly by a considerable level (Marathon, 2010). Tools such as pumps within the pipeline...

Wyeth Global Strategy

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...

Managing Climate Change In Developing Countries

heavy rain (UNFCCC 2007). When sea water gets warmer, the oceans can expand and affect coastal areas (UNFCCC 2007). This report id...

International Trade Lessons

they have the absolute advantage (Thompson, 1998). This means that they should produces the goods that they can produce in a more ...

Functional, Business, and Global Strategies of Dubai Inc.

is the general overall strategy, not concerned with the details of implementation, but still requiring that the strategy is realis...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

International Influences for SME a Niche Market Businesses

and the dev a elopment of the new facility is likely to have some teething problems as well as the learning curve. In addition to ...

Coca Cola and Strategic Choice

In eleven pages this paper examines strategy in a consideration of Coca Cola from global, corporate, and business perspectives and...

The Strategy of FedEx

The writer identifies, discusses and assessed the strategies' that are used by FedEx to compete in the global logistics market. T...

Second Largest Discount Retailer

The second largest discount retail company is Target. This essay provides a competitive analysis of Target Corporation. Included a...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Valuing Shares

computation of risk and the compensations that are due to that risk. It may be argued that systematic risk which is seen within a...

Pricing Controls and Price Equilibrium

is, it represents the price where both sellers and buyers are happy with both price and quantity (GCSE economics, 2004). For examp...

Price Elasticity

demand curve may be steeper as the demand will drop off more rapidly as the price increases. By understanding the elasticity forec...