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Essays 211 - 240

The Cheapest Car in the World; The Case of Tata Motor's Nano

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

Betas, Arbitrage Pricing Theory, and Capital Asset Pricing Model

In this theory there is a compensation to be gained form taking this systematic risk, but if a singe company is invested in then...

Arbitrage Pricing Model and Capital Asset Pricing Model

of assessing all investments on a common ground. The results are easier to compare to each other for the purposes of choosing amo...

Past Ten Years of Nike

In nine pages this paper discusses Nike's actions over the past decade in a consideration of global strategy, competition, resourc...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Human Relations Issues

In 6 pages this paper discusses global communications and cross culturalism as they relate to business and influence human resourc...

Software Industry Exporting Decisions

In forty five pages the software industry is featured in this focus on export industrial decision making with increasing internati...

Global Marketing Strategy

In two pages this paper discusses global marketing strategy and what should be considered when creating one. Two sources are cite...

Basics of Strategic Market Management

against Cuba and there are McDonalds in Beijing, we know that all the old standards and rules of marketing have been broken down a...

International Marketing and Heinz

In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...

Internet Strategy of Hewlett Packard (HP)

to keep the companys vision fixed ahead and looking for trends to identify (Zesigner, 1999). New CEO Carly Fiorina, the first wom...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

Global Warming vs. Terrorism

may well still be in favour of what he refers to as extreme action....

Strategy of Terrorism

In six pages this report discusses contemporary global relations in an assessment of whether or not terrorism represents a strateg...

Strategic Overview of Wal Mart

In six pages this paper discusses Wal Mart's national and global strategies with the United Kingdom a major focus. Six sources ar...

Acquisition of ISO is a Smart Global Market Strategy

last decade in turn gave rise to a social, psychological and economic revolution, one that changed the concept of commerce forever...

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...

The Way in Which Technology and Telecommunications Have Transformed Urban Spaces

This 14 page paper discusses the way in which technology and telecommunications have transformed the urban environment, which is w...

Global Competition Business Strategies

In a paper consisting of seven pages various types of strategies for global competition are examined. Ten sources are cited in th...

Software Development Team Management

In fourteen pages this paper examines global management of MSD Ltd.'s software development in a consideration of relevant issues, ...

Tactics and Strategies of Global Automakers

In ten pages this paper compares and contrasts the U.S. and Japan automakers in a consideration of strategies and tactics in accor...

Strategies For Competing In Global Markets

by for operations when companies seek to become or are multinational corporations. These are followed through in a sequential incl...

Tate & Lyle; Company Analysis

Wright refining sugar. The partnership ended and when Henry Tate was joined by his sons the company became known as Henry Tate & S...

Starbucks Case Study

us to the issue of competition. Starbucks has grown rapidly in America benefiting from a lack of any single chain being able to of...

Managing Global Information Systems (IS)

most cases face-to-face [and] they have relative long interaction times and high level of discretion" (Netland and Alfnes, 2007). ...

Global Strategy of Wal Mart International

own, 2002). "Wal-Mart also owns a 35% interest in Seiyu, Ltd. with options to purchase up to 66.7% of that company. Seiyu operate...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

Nike Global Business Case Study

anything sports related from trainers and football boots to T-shirts and sweatbands, however, only a small amount of this may be m...

Sprint's E-Commerce Strategy

2004). 2. E-Commence Strategy The company has a very string presence in the internet. The aim is to promote the business as well ...