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Essays 331 - 360

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

A Diversity Plan for Management

In eight pages a fictitious plan for a model company is developed to emphasize human resource diversity and includes a blueprint i...

The International Position and Strategy of Unilever

way that the firm markets itself and deals with competition. * Assess marketing strategies of the firm. 1.2 Justification for the...

Strategies and Tools for Increasing Innovation in a Firm

with the knowledge of where it wants to be, the way it wants to compete and the way that the objectives will be reached. However, ...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

Lincoln and/or Johnson

swearing-in as Vice President" (MrLincolnWhiteHouse.org). In truth, this does not appear to be the actions or thoughts of a man wh...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Food For Thought; Business Plan

needs, The firm is highly viable; the initial start up capital required is 450,000, with a break even point at the end of year t...

Hewlett Packard; Analysis and Strategic Plan

This 25 page paper looks at Hewlett Packard and its history, including the merger with Compaq, assesses the current position and t...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

Market Segmentation by Art Weinstein

In eight pages this business text is analyzed in terms of how it effectively addresses the practical information needs of a market...

The Strategies of Microsoft and Apple

This launch was successful and Apple started the grow, with Apple becoming the market leader and by the end of 1980 more than 100,...

Policies, SBUs and a SWOT Analysis of The Limited, Inc.

In fourteen pages a company overview of this retail chain includes its mission statement, vision, corporate planning, strategies, ...

Hussman Corporation's Five Year Business Plan Creation

In twelve pages this paper examines St. Louis, Missouri's Hussman Company in an overview of corporate strategy through the develop...

Clinical Trials and Patient Safety

In fifty five pages this paper examines clinical trials and patient safety in a discussion of major issues, audit findings, strate...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Assessing and Implementing Internal Marketing at Huffman Trucking

HRM theory which looks at the way motivation can be increased when man is seen as social which will increase the level of commitme...

Cross-Cultural Management Solution for Riordan Manufacturing

as a result of any form of discrimination, which may take place at a conscious or subconscious level. Therefore, the issue is the ...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

McDonald's Human Resource Management Strategy

all have to follow the same highly controlled model. 2. McDonalds HRM Strategy The company is well known for having a large leve...

Marketing's Role in Business

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

Sports Drinks and Marketing Management

In eight pages this paper discusses Quaker Oats, Gatorade, the sports drink industry in a consideration of management, marketing s...

Strategic Plan for ICANN

maintain these goals. Any strategy need to be defined in full so that implementations can be understand and complained wit...

Payless ShoeSource SWOT Analysis

purchase another pair of shoes. * Prices are amazingly low; $25 constitutes the upper price range regardless of style. * Payless i...

Australian Great Western's Marketing Plan

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

Ecotourism Marketing Plan

of the particular area visited, ecotourism, in which the environment is conserved and the well-being of the locals protected and ...

Coca Cola's Non Cola Defining Strategy

historical mission of the Coca-Cola Company has been to make the product a universal, global one. Long before the globalization t...