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Essays 511 - 540

Marketing Strategies for Juice Bars

research; whether that research involve scoping out the competition (which well review later), reading articles in industry public...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Questions on Bond Yields

overall interest rated were higher, and as such the yields need to match this. It is interesting to note in all cases that there w...

Marketing Strategies for The Body Shop

image that was perpetuated by the use of young beautiful models (Chryssides and Kaler, 1999). This she felt was misleading. The as...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

Integrated Communication Strategies and Dog Food Marketing

these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...

International Marketing, Strategy Shift, and Coca Cola

yet consistent with Cokes overall goals. The company suffered massive setbacks in Europe when contamination in cans sold in...

Dell Computer Corp. Marketing Plan

The writers mission statement within this perspective is that by using this situational analysis in an effective manner they will ...

Marketing Strategies For Dove Brand Soap

familiar with. Before using the case study, theory should be explored to provide a basis for discussion. II. Marketing Operatio...

Strategy For Marketing Movado Watches

This paper examines the company's use of marketing strategies, including an explanation of The Four-P's. This five page paper has...

Sony and the Marketing Strategy of Michael Porter

In eleven pages this paper examines how business theorist defines globalization and then applies his Five Forces Model to an analy...

Frequently Asked Questions Regarding Marketing Strategies

This paper addresses frequently asked questions, through the form of a FAQ, relating to marketing research and strategies. This s...

Marketing and Higher Education Strategy

they applied. The times of anxiously awaiting an acceptance letter from the institution of choice are largely done now that...

Health Care, Bigotry, and Prejudice

This paper considers various strategies that can be applied to prevent prejudicial relationships between health care workers and p...

Case Study of Nucor Steel

In nine pages the steel industry is considered in this overview of Nucor's strategies, human capital, and success through maximizi...

Marketing Strategies for The UK's Millennium Dome

This paper examines how inefficient marketing plans for the Millennium Dome hindered attendance and profitability. This five page...

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

Robert E. Kelley's How to be a Star at Work

star at work." Kelleys research with Bell Labs discovered that workers and bosses often did not even have the same "idea" of who ...

Marketing Strategies and the Mobile Telephone Industry

In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Questions on Marketing and Strategy

positive purpose and worked to inhibit the formation of a corporate culture that gained the most from its employees. It is ...

Interactivity and Marketing Strategies

the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...

Discussion Questions on Marketing and Strategy

can be expected to have greater success in achieving long-term objectives that draw on collective experiences in applicable areas....

Possible Strategies for Market Leaders Targeted by Ambitious Competitors

In six pages the ways in which ambitious competitiors target market leaders are considered with strategies and approaches both rea...

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

Overview of Election Campaigns

the emphasis in this paper the student will want to put on the Mayoral race in Houston on November 6, 2001. A comparison of sever...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Military Marketing Strategies

tell their audience and to offer in the way of recruiting facts. It would be more effective to market separately so that the publ...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Exchange Services in the Air Force and Army

than they could find outside the PX. It provides items both of necessity and those that lend an air of luxury, and though its pri...