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Essays 2131 - 2160

The Advertising Strategy Book Positioning: The Battle for Your Mind by Al Ries and Jack Trout

termed "positioning." The key to understanding this book and applying it to the world of advertising is to know what the authors ...

Gulf War and Military Strategy

the United States, our interests, or our allies" (The Strategy). The National Security Objective - to promote peace and stability...

Marketing Strategies for The Body Shop

image that was perpetuated by the use of young beautiful models (Chryssides and Kaler, 1999). This she felt was misleading. The as...

A Comparison of Piano Instruction with Teaching Strategies

initial "position" for quite some time. In other words, the thumb ( as finger #1) lines up on Middle C, with each subsequent finer...

Chapter Outline of Public Relations Strategies and Tactics

does this depends, however, on the type of organization. Studies performed by the University of Maryland and Towson State Universi...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

Integrated Communication Strategies and Dog Food Marketing

these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...

History of Land War Strategies

ideal for battle. In the late Middle Ages, two developments in respect to the conduct of warfare had been combined to reduce the c...

Tactics, Strategy, and Logistics

Consequently, the spectrum of strategy and tactics became much broader, with at one end high strategy (involving national...

Young People and 2 Change Strategies

a good leader. In the case of youth populations, leaders can exist as members of a youth group, educators, or social workers, all...

Corporate Strategy Influences by Company Regulations

Cases such as British Leyland Motor Corporation Ltd v Armstrong Patents Co Ltd (1986) illustrated the way in which the older statu...

Corporate Strategy and Company Law

One of the well known cases that outlines the duties and responsibilities of directors is that of Re Brazilian Rubber Plantation a...

Business Success and Strategy

planned in advance and as such does not meet with the normal definitions of strategy. Therefore we can look at two different model...

Human Resources Functions and Strategy - Trends

school of management that thankfully has all but died out. Employees were to work long hours for little pay, do precisely what th...

Pricing Strategy and Price Elasticity II

Ps are superfluous. When the product is sound, however, price will be important as well. Goods and services can vary in their qu...

Gatorade and Tylenol, Marketing Strategies

that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

The Cuban Missile Crisis and the U.S. 'Grand Strategy'

In ten pages this paper considers the evaluation of the Cuban Missile Crisis that is presented in Donald Kagan's book The American...

Viewing Employing Training as an Investment Strategy

Training holds an incredible value for the organization. Its cost are quickly offset by the benefits rendered by having a well tr...

Samsung and Strategy

In sixteen pages this paper examines Samsung in terms of Porter's activity model and Hamel's business model. Nine sources are lis...

Recommended American Strategy Regarding the China and Taiwan Crisis

In three pages this paper assesses what role the U.S. should play regarding the China and Taiwan crisis with suggestions made for ...

Overview of Differentiation Strategy

In five pages how competitive advantage can be achieved through differentiation strategy is discussed with Michael Porter's theory...

Marketing Strategies for The UK's Millennium Dome

This paper examines how inefficient marketing plans for the Millennium Dome hindered attendance and profitability. This five page...

Electronic Commerce Philosophy, Tactics, and Strategy

In seven pages this paper examines how strategy had developed in ecommerce with Amazon.com being a prime example of evolving tacti...

Price Determination and Investment Strategy

In nine pages this paper discusses the elements that are factored into price determination and investment decision equations. Fiv...

Axis Strategies in WWII

If the Axis powers had used different tactics, they might have won WWII. This paper considers strategies they could have used to s...

Marketing Strategies and the Mobile Telephone Industry

In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...

Homeless and Social Needs Assessment Strategy

In six pages this paper examines homeless individual clients in a social assessment strategy in which their needs in the long term...

Small Companies and Electronic Commerce Strategies

In five pages this paper discusses the importance of the Internet in small corporate success with ecommerce strategies the primary...