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Essays 91 - 120

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

A Company Overview of Air Canada

be a time period where things would need to be ironed out, and time would be needed for employees to better comprehend their roles...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Company Strategy for a Hypothetical Digital Camera Business

on this rating (Thompson, Stappenbeck and Reidenbach, 2004). * Increase market share in all regions each year. * Strengthen brand...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

The Competitive Position of Potential Strategy for Synergy International

companies have been undertaken through a strategy of acquisition. However, the industry remains relatively competitive, with the t...

Recruiting and Keeping the Right Staff

The writer looks at the way in which a good recruitment strategy may help to improve company performance and retention of staff. T...

Should Havell Acquire Sylvania?

firm, but also its competitors. Not all models can be used due to space constraints. 2.1 STEP Fahey and Narayanan (1986) put for...

Wyeth Global Strategy

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...

Second Largest Discount Retailer

The second largest discount retail company is Target. This essay provides a competitive analysis of Target Corporation. Included a...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

The Impact of Companies Adopting Green Policies

of global warming and sustainability has been aided by the documentary an inconvenient truth that has been able to raise public aw...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

The Corporate Activity of Air New Zealand

can effect the way a business operates, and that any strategy a business undertakes should take these factors into consideration w...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

WalMart Strategic Causal Chain

than a mean 5% increase) - % change (e.g +20% per annum) - % change (e.g +8% per annum) - Review of internal costs and implement...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...

Ford; Assessment Of Current Position And Strategy And Proposal Of An Alternative Strategy

with other competitors in the market. This reason the paper advocates an alternative strategy, which includes many of the existing...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Management Control Systems at Jazeera Airways

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Essential Strategies

and defined two types of competitive advantage. These are cost advantage and differentiation. These are two different ways a compe...

Marketing Feasibility of Natural and Organic Food Products

off to perform community service work. The Chubb Group of Insurance Companies practices worker flexibility options allowing emplo...

Decisions Involving Capital Structure

in the market conditions, or will come crashing to the floor. So, it would, one would argue, serve the company well if it were t...