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Essays 751 - 780

The First American by H.W. Brands Reviewed

all fire breathing radicals like Samuel Adams (Review of Brands, "The First American, 2004). And...

MARKETING PLAN FOR YUMMY BRAND CUPCAKES IN AUSTRALIA

Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...

Al Ries and Laura Ries' The 22 Immutable Laws of Branding Reviewed

and the law of singularity. These are the laws that al give an impression of the way that branding is approached, but to get a bet...

Training Considerations for Preparing Dealers to Sell An Italian Brand of Short Wave Radio

aficionados. 3. Arrange for an Outside Trainer to Develop and Administer a Training Program Some distributors of consumer e...

Chapter Review of The 22 Immutable Laws of Branding

and they do-in the short run (Ries, 2005). "But in the long run they undermine their brand name in the mind of the consumer" (Rie...

The Benefits and Dangers of Using Personalities to Promote a Brand

(Reyes, 2006). Alan Sugar has been used to marker National Savings (Ashworth, 2005), Anthony Stewart Head and Sharon Maughn advert...

“Re-Positioning a Brand: MasterCard’s ‘Priceless’ Campaign”

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

Sylvania and Its Branding Practices

the products. Effective levels of meaning include attributes, benefits and values in full. A partially effective level of ...

Man's Nature in Nathaniel Hawthorne's 'Ethan Brand,' 'The Birthmark,' and 'Young Goodman Brown'

barely stood aside to let the narrow path creep through, and closed immediately behind. It was all as lonely as could be; and ther...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Brand by Henrik Ibsen, Community and the Individual

In 5 pages this paper discusses Henrik Ibsen's obscure play and considers how this theme is reflected in the drama's characters. ...

A Plan for Advertising a New Jeans Brand

a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...

H&M Hennes & Mauritz Ab - Analysis

Asia (Biesada 2006). About 100 designers are employed by H&M who work with more than 50 pattern designers (H&M 2006). The company ...

Organizational Leadership - Wal-Mart

far better prices with its vendors than can other companies. They have also instituted many different innovations to reduce costs...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

Strategy at Anadarko Petroleum

The oil industry already was operating under pressure before adding the complications of the Gulf Coast hurricanes of 2005. In th...

Examining Lothian Distillers Ltd

The paper is based on a case supplied by the student, is fictitious company has just been acquired by a larger food manufacturer a...

The Cheapest Car in the World; The Case of Tata Motor's Nano

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

Strategic Plan for Pedagogical Improvement

The powerful phrase teachers make the difference captures the key role that professional educators play in shaping the lives and f...

Analysis of ING’s Competitive Strategy

order to develop an understanding of their competitive advantages and the way in which those advantages have been gained and retai...

GE Strategy Plan

near Clemson, South Carolina takes its water from a local stream; uses it; treats it; and returns in cleaner than it found it. Ai...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

Four Specific Questions in Military History

This 4 page paper addresses the questions regarding 1. Mao Zedong’s strategy for winning the Chinese revolutionary war? 2. How th...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

Innovation Strategy as NEC and Acquisitions

That Cisco the paper is written in two parts. The first section looks at a case study of NEC and the development of a research and...

Managing Organizational Change: The Future

this growing bandwagon is up for dispute, however. U.S. Labor Department statistics cited the loss of more than forty-six hundred...

Visionary Entrepreneur Leader Branson

Besides identifying Branson’s key leadership characteristics, this essay discussed how his leadership style allows him to lead suc...

Analysis of Starbucks Competitive Environment

significant decline in sales as a result of the global credit crunch (Starbucks, 2009). A lower level of disposable income resulte...

Ethics In Management

study from the Institute of Business Ethics revealed: "the ethical companies outperformed the others in four of the five years" (V...