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Essays 241 - 270

Strategic Decision-Making at Virgin Blue

to the US (Virgin Blue, 2010) When assessing the companies strategy and the way that they undertake strategic planning there can...

Strategies of Ericsson

The firm targets the higher end of the market, as seen with the smart phone models; Xperia X10 and Vivaz, using the Symbian operat...

Strategic Use of Human Resource Management Practices

The writer looks at the way that HRM strategies and approaches may support and guide organizational strategy. This is considered b...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Strategy at Bunge

when a firm follows a strategy of diversification, but it is not always an advantageous. For a firm to undertake diversification t...

Strategic Evaluation and Recommendations for McDonalds

internationally, into Canada and Porto Rico and it was not until 1973 that the core Quarter Pounder burger was introduced. A year ...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Operations of Major Airline

37th consecutive year of profitability (Southwest Airlines, Fact Sheet, 2010). Meanwhile, other airlines are struggling. Net incom...

Human Resource Needs at Woolworths in Australia

in certain areas emerge they may take time to remedy. It ids for this reason that large firm need to consider their human resource...

Strategies for Increasing Exports

a larger strategy where economies are facing difficulties1. Devaluation of a currency is not easy to achieve, in terms of exports ...

Wyeth Global Strategy

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...

Should Havell Acquire Sylvania?

firm, but also its competitors. Not all models can be used due to space constraints. 2.1 STEP Fahey and Narayanan (1986) put for...

Competitive Assessment of the HMV Group

Hong Kong, HMV Singapore and HMV Canada; HMV live the life entertainment segment of the organization, and Waterstones (HMV, 2010)....

Assessment of Gucci

this is important in any industry, but with the fashion industry the pace of change can be rapid, and competition is high. To asse...

Creating a Greater Level of the Quality in Healthcare Services for Women and Children in Poor Nations

and the developing world. Maternal mortality rates (MMR) are heavily biased towards the poor environments. Overall 98% of the 600,...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Implementing a Long Term Quality Management Strategy at Hotel Escargo

service environment and the role of the employees is of paramount importance, as they are a key element in the provision of the se...

Dell 2001 - 2020

increasing competition as well as a changing commercial environment. However, change does not stop, it is continuing. Furthermore,...

Analysis of Motorcycle Company

maintains a Made in America" practice (TDi Media, 2010). Its brand separates them from other motorcycle companies. It is an experi...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Lay Off Strategy

takes to improve the competitiveness, the efficiency, and the productivity of their company by reducing the number of employees wh...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

DHS Strengthen Strategy

goal is to prevent the acquisition and use of deadly chemical, biological, radiological, and nuclear materials (CBRN) (Department ...

Southwest Airlines Generic Strategy

way that the airline competes and assess that strategy the firm uses in the context of the four generic strategies. 3. Southwest ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Competitive Strategies: Wal-Mart

albeit, they do not produce the goods but they do employ cost leadership strategies. The stores began by offering products at pric...

Analysis of Hennes and Mauritz

are more expensive, but have a faster turnaround period The company has a large number of offices in each country, one head offic...

Company Strategy for a Hypothetical Digital Camera Business

on this rating (Thompson, Stappenbeck and Reidenbach, 2004). * Increase market share in all regions each year. * Strengthen brand...

Competitive Strategies and Forces

The first force is the threat of a new entrant into the market. There are few barriers so this is a real possibility, indeed, the ...