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Essays 481 - 510

Marketing and Higher Education Strategy

they applied. The times of anxiously awaiting an acceptance letter from the institution of choice are largely done now that...

Overview of Mobile Commerce

the availability of bandwidth and hardware platforms may be problematic (Pain, 2001). However, much headway has been made with suc...

Strategy For Marketing Movado Watches

This paper examines the company's use of marketing strategies, including an explanation of The Four-P's. This five page paper has...

Sony and the Marketing Strategy of Michael Porter

In eleven pages this paper examines how business theorist defines globalization and then applies his Five Forces Model to an analy...

Frequently Asked Questions Regarding Marketing Strategies

This paper addresses frequently asked questions, through the form of a FAQ, relating to marketing research and strategies. This s...

Protocols of Wireless Networking

In seven pages this paper examines the WiFi and HomeRF wireless networking protocol in a comparative analysis of small office and ...

Wireless Future, 3G, and Europe

In thirty five pages this paper considers Europe and wireless technology's future in review of relevant literature, pro and con an...

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

IS Purchase Decision by a Company

In ten pages this paper considers a hypothetical scenario in which a company must purchase a wireless system to meet its needs wit...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

In 20 Years Wired Networks Will be Replaced by Wireless Networks

next twenty years. II. THE COMPOSITION OF WIRELESS NETWORKS Connecting computers within a workgroup, department or buildin...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Starbucks Mission And Strategies

was founded in 1971. It began as an entrepreneurial effort by three individuals who opened a coffee retail outlet in Seattles Pike...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Network Topologies And Protocols

(Mitchell, 2008). Ring networks typically use Token Ring technology or FDDIE OR SONET technology (Mitchell, 2008). The star top...

Harley Davidson - Strategic Analysis and Choices

gains a high level of commitment from its customers. It is well known that many Harley Davidson riders would not consider riding a...

Lenovo; Marketing Strategy Analysis

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...

MARKETING STRATEGY FOR A PLASMA TV

As mentioned above, the product in question is a plasma television. At first blush, it would seem as though marketing such a produ...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

SERENITY'S 2SIMPLE SOAP - A MARKETING STRATEGY

The 2Simple Soap is in the introductory stage - in other words, its just coming onto the market, its a new product...

Wireless Networks for a Small Business; Governance and Security

AP in a single cell (Benner, 1996). It is more likely to a LAN would made up of several cells with the...

Strategies For Marketing Cosmetic Lasers

This paper examines the marketing strategies utilized by a company selling cosmetic lasers for surgery and hair removal. This sev...

CelluClear Wireless Case Study

the scenario with the new contract if the first 70,000 is produced at the first facility then there is no additional fixed cost so...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Network Systems at Patton-Fuller Hospital

in that the structure of an organization will either facilitate or inhibit that organizations ability to effectively pursue its or...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Strategy Decisions; To Compete or Co-operate?

investment made to support a belief or idea rather than to create a profit, but even where this occurs the firm need to remain via...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...