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Essays 121 - 150

New Car Buying

one has to spend at one dealership. One of the common problems with shopping for a car the traditional way has been the huge expe...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

GERMANY VERSUS JAPAN: BATTLE OF CARS

the United States, for example, we have the "Big Three" auto manufacturers which, fairly or unfairly, have been maligned for poor-...

BMW South Carolina

in turn, produce electricity for the company (Noria Corporation, 2007). While there was an initial cost to adopt this innovation, ...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Contract Law Case; A Minor Entering into a Contract

Therefore, taking the law at face value this does not appear to be a valid contract as Jeff had not reached his majority, making t...

Macro Economic Influences on New Car Sales 2002 - 2006

disposable income that is available, lessening the spending power. For businesses there is a duel effect, they may find that they ...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

Car Purchasing

In six pages the economic aspects of buying a car are considered such as blue book use, determining best buy, new and used car dif...

Defense Tort Case Strategies

alcohol consumption prior to the accident as well as blood-alcohol tests, if taken, should be utilized to determine if her drinkin...

Car Rental Business

the company access to the local market and the passion near the Ferry Dock will also give local exposure to passing trade....

Enterprise Rent-a-Car's Hackensack Customers

businesses of all kinds in Hackensack at the time of the 2000 Census (State & County QuickFacts, n.d.), but in 2007 the mean trave...

The Addition of Alternative Fuel Cars to Lotus Rental Cars

fuels for onsite fueling, the company has no control over what customers choose to place into fuel tanks. Biofuels are not availa...

Questions of Ghosn’s Changes at Nissan

The writer answers questions set by the student based on a case provided. The position of car industry and Nissan and Renault at t...

Big Drive Choices for Price and Differentiation

making their vehicles last longer during difficult economic conditions, This is a common move seen, with long lasting goods more l...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Will Fresh and Easy be a Success?

time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

Assessing HSBC's Marketing

What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...