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Essays 721 - 750

Has IBM Slipped into Mediocrity?

with the strategic alliance which was undertaken with Microsoft who provided the operating systems, DOS and then Windows at a late...

Global and Multi-Country Strategies

difference may be seen in the level of target market that may be available within the country, due to the economic development st...

Lenovo; Marketing Strategy Analysis

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...

Where did Starbucks Go Wrong?

recent press release he stated that he had a vision 25 years ago, that "that a store can offer a welcoming experience for customer...

Diversity at Cingular

will have a positive impact on employee perceptions, and as such improve morale as well as diversity management. 1. Introduction...

A Strategic Case Study of Acorn Computers

In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...

Management Strategies of Upjohn and Pharmacia

In ten pages this paper discusses the management strategies and company restructuring following the merger of Upjohn and Pharmacia...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Predatory Pricing

companys marginal cost (ICT Regulation Toolkit, 2009). But, the short term marginal cost is very hard to measure. Because of this ...

Starbucks; Past, Present and Possible Future

new ideas; Schultz sees many new style espresso bars in the cosmopolitan capital of Milan and foresees a great potential in this ...

Disney and its’ Media Ownership

a pull towards increasing interests (Haralambos and Holborn, 2004; Chalaby, 2003). Many firms have taken an approach where there i...

Bank of New York Company and Marketing

In seven pages the future marketing strategy of the Bank of New York Company, the oldest banking institution in the United States,...

Strategies For Marketing Cosmetic Lasers

This paper examines the marketing strategies utilized by a company selling cosmetic lasers for surgery and hair removal. This sev...

INVENTORY AND SUPPLY CHAIN MANAGEMENT

2005). Especially important when it comes to embracing and implementing a TQM (or Six-Sigma Quality System or ISO 9000 or any othe...

Globalization, Localizations and Its' Manifestation in France

when undertaking international business must be the way in which any strategy is adopted internationally. For any product being so...

Diversity Management; Problems and Benefits

management as far more than just ensuring that there is a diverse workforce, it may be argued that it is aimed at defeating work p...

The International Position and Strategy of Unilever

way that the firm markets itself and deals with competition. * Assess marketing strategies of the firm. 1.2 Justification for the...

Analysis of Tate & Lyle

challenges that they face as well as their financial performance. The paper will start by looking at Tate and Lyle who they are an...

The Benefits and Drawbacks of Diversification

to use excess capacity in order to create value. Howler, in many instances the diversification will have new facilities and resour...

Global Expansion

Best Coffee House executives need to explore the cultures in any region they are considering for expansion. One good source is Hof...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

Will Fresh and Easy be a Success?

time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...

Case Study of Hendrick and Struggles International Inc.

competition was emerging in the form of online recruitment businesses where searches could be performed on existing databases in a...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Brackett Sheet Metal and Long Range Strategy

attracting new entrants. The resulting concentration of software and computer companies further has made the area even more attra...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...