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Essays 661 - 690
This paper examines a situation in which an e-commerce business is slowly declining in terms of profit and web traffic. The autho...
In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...
In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...
This paper addresses frequently asked questions, through the form of a FAQ, relating to marketing research and strategies. This s...
familiar with. Before using the case study, theory should be explored to provide a basis for discussion. II. Marketing Operatio...
from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...
take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...
that Gap management understands the need for refocusing its primary brand. It seeks now to be not only a haven for upper-middle-c...
the technology sector, particularly in high-tech, Internet-related companies, set investors on their collective ear. Few expected...
In six pages the ways in which ambitious competitiors target market leaders are considered with strategies and approaches both rea...
has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...
in the market conditions, or will come crashing to the floor. So, it would, one would argue, serve the company well if it were t...
of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...
image that was perpetuated by the use of young beautiful models (Chryssides and Kaler, 1999). This she felt was misleading. The as...
that sixty percent of consumers believe a company with a good reputation would not sell poor quality products (Bell 1994). ...
we have in pursuing innovation is a combination of Peters controlled chaos, a firm grasp on strategic planning, the ability to see...
The company may also be seen as one that has the highest level of oil reserves, with an estimate of 280 billion barrels (Haider, 2...
Ps are superfluous. When the product is sound, however, price will be important as well. Goods and services can vary in their qu...
forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...
(Evans, 2001). However the model was not new, and had helped companies such as Timbuk2 increase sales on average 51% per annum eve...
these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...
(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...
and services. It is important to establish whether or not the target section of...
area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...
additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...
the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...
fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...
the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...
develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...
on the Internet as far as becoming an e-commerce business. Cynthia Lynn, a spokeswoman for Menlo Park, Calif.-based Walmart.com, ...