SEARCH RESULTS

YOU WERE LOOKING FOR :Strategy and Direct Marketing

Essays 1501 - 1530

Economy-Building with FDI

have required capital in their possession, they also are likely not to have a great deal of foreign exchange available for use. ...

Retail Marketing; Tesco

perception of quality, at the same time the lower price segment is unlikely to buy the product as they perceive it to be too expen...

The Global Warming Debate

unfreezes and temperatures climb. Alaska appears to be on a direct and damaging collision course with time, inasmuch as its entir...

Questionnaire To Explore The Ways In Which Libya Might Be Able To Increase Its' Global Share Of FDI

attractive. These allow for statistical analysis and hypothesis testing. However, simple yes or no answers may not be sufficient t...

Multinational And Transnational Corporations

centralized and which will be decentralized (Sawaya 1991). One fact that is important to be aware of is that "Economists are not ...

The Societal Costs of Counterterrorism

ACLU (2002, 3) contends, however, that no evidence exists that: "statutory gaps facilitated the September...

How Can a Developing Country Increase Its’ Share of FDI?

is where there is an investment made directly in a country by a foreign government, company or other organisation. By direct inves...

Chief Joseph of the Nez Perce

any Indian I have ever met" (Hook, 1991, 99). Chief Josephs and his...

Student Achievement/Achieving AYP

leadership providing "mapped, prioritized standards," which are then implemented with five general categories, which are: 1. Rese...

Reducing Green House Gas Emissions in Irish Dairy Farming

in Ireland, where it accounts for 27.2% of GHG emissions, this makes Irish dairy farms a good area for the study of the emission i...

Data Collection for PiggyBank

consumers lied when asked for their personal details over the Internet" (Study deems e-data unreliable, 2006; p. 2). Not only doe...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

China; Economic Issues

growth may have taken place too fast, with an inability of the government to control growth. However with the controls on the exch...

Smart Car Marketing Plan

Analysis Smart has been available in Europe for several years, but it only now is coming into the US. There is a...

Friendly Cards Finance

to be more interested in Creative Designs additional debt capacity than in the benefit it can provide for the long-term good of Fr...

Innovation Strategy as NEC and Acquisitions

That Cisco the paper is written in two parts. The first section looks at a case study of NEC and the development of a research and...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Costco Selling Brides Dresses

keep operating costs low, with the firm in claiming that they are passing the savings on to their customers/members. This creates ...