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Essays 31 - 60

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

The Fifth Discipline and Application Premises

In twelve pages the historical developments of BMW, Toyota Lexus, Ford Mustang and Chrysler minivans are examined within the conte...

SWOT Analysis and BMW

In nine pages BMW is examined through SWOT analysis and includes failed Rover regeneration attempt. Seven sources are listed in t...

Market Structure and the Automotive Industry

In fourteen pages this paper discusses the current market structure of the automotive industry with such topics as BMW, Fiat, Ford...

Best Sports Car BMW M3

price ranges for the BMW M3 can run in the $45,000 to $53,000 range but for the money most people will agree it is well worth the ...

2 Automakers Analyzed

the road and test driven rarely does one come back with negative comments about it. The versatile sports car is considered to be ...

Automotive Industry and Effective Management

In ten pages the automotive industry is examined in terms of the importance of effective leadership with BMW, Audi, and Cadillac d...

An Analysis of BMW

The writer discusses the auto company BMW which is a significant part of the economy of both Germany and the U.S. The writer gives...

BMW Company Profile

In five pages a company profile on BMW written by Greg Farrell that was published in 'Bandweek' on January 22, 1996 is reviewed. ...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

A Discussion of BMW

2005). 2. Recent article Taylor reported an interview with Helmut Panke, Chairman of the BMW Group. Panke, who has been chairma...

Marketing Automobiles

this. The advertisement features the car with a sound track with the lyrics "I see you baby, shaking that ass" with the last work ...

Fiat and BMW Companies Assessment

level of revenue that remains when all of the direct costs for producing the goods or services are deducted form the revenue. This...

United Kingdom and Participative Processes of Decision Making

areas, and recognised the way in which there may be an interaction between them all by way of 8 different models of interaction wi...

Car Industry and DFI

evidence also exists that indicates the growth may not be this slow for some time. For example in the UK the market still has a gr...

Due Process Clause and Punitive Damages

be considered a violation of the due process clause? The doctrine of Substantive Due Process contends that the actual clause does ...

UK Automotive Market

way in which cars were classified. If we use these 9 classification, the Mini would fit in the supermini, however, these are figu...

Challenges Facing a German Automaker

stated: "We took measures to absorb the effects of the economic crisis much sooner than other carmakers" (Ewing 2009, p. NA). Th...

Alignment of BMW Dealership Goals with Stakeholders

objectives other than just simply selling as many as possible. The dealerships need to remain profitable; therefore the goals need...

BMW AND THE EXTERNAL ENVIRONMENT

sells passenger cars under a variety of brand names (Rolls-Royce and Mini, in addition to BMW), the growing new cars market is a g...

BMW, Innovative Leadership

vehicle style released and out to customers. Edmondson writes that BMWs 106,000 employees are "a nimble network of true be...

Fuel Cells

An 8 page paper discussing the economics and problems of hydrogen fuel cells as power plants for cars. Jay Leno praises the BMW H...

Amazon, BMW and GM

be front loaded, so these are likely to be over stated in considered on market terms. BMW BMWS are seeing a pattern of increasin...

U.S. Grand Strategy Models

give up their nuclear weapon technology, examples include Israel and India (Posen and Ross, 1997). It is not worth alienating a fr...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...