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Essays 661 - 690
In six pages this paper examines what information is required to develop a Dell marketing plan and how a strategy can result from ...
This paper examines a situation in which an e-commerce business is slowly declining in terms of profit and web traffic. The autho...
In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...
lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...
theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...
of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...
area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...
additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...
the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...
way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...
the most suitable manner. For example, in Japan Maybelline in the dominant brand (Coates, 2002). Overall, there is a concentration...
the technology sector, particularly in high-tech, Internet-related companies, set investors on their collective ear. Few expected...
fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...
has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...
in the market conditions, or will come crashing to the floor. So, it would, one would argue, serve the company well if it were t...
In ten pages Heinz's marketing position is examined in an evaluation of weaknesses, strengths, strategic application, and how oper...
In seven pages Nokia is examined in this overview of its corporate history, financial performance, and marketing strategy. Eight ...
In forty pages the problematic expansion of Wal Mart into the German market is examined in an overview of background, strategies, ...
The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...
develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...
short, Palms provide solutions to a variety of executives, whether those executives need data transfer or data storage. Pa...
such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...
the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...
Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...
a systematic approach to making not only the structural changes required of a public company, but consciously setting about alteri...
In fifteen pages this report discusses how Internet marketing strategies are structured differently to appeal to men or women. Ei...
In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...
In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...
In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...
In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...