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Essays 511 - 540

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

The Financial Situation of the American Express Company

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Brackett Sheet Metal and Long Range Strategy

attracting new entrants. The resulting concentration of software and computer companies further has made the area even more attra...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Organizational Change Strategy

In this paper consisting of fourteen pages a management strategy change is created to assist companies to evolve into a learning o...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

Peapod Inc. Evaluation

In five pages this online grocery company is evaluated in a consideration of its vision and mission statements, strategies, and va...

Marketing's Role in Business

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

Case Study of Lincoln Electric Company

In sixteen pages this paper presents a Lincoln Electric case study in a corporate overview, stakeholder expectations, and company ...

A Case Study of the Harley-Davidson Motor Company

signs of weakness go by unnoticed, according to Michael Millman of Salomon Smith Barney. He maintains that the firm holds a backl...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

Theories on Workplace Motivation

In five pages this paper considers a fictitious beauty supply company in an application of various strategies on workplace motivat...

Gateway 2000's Strategic Activities for 1 Month

In ten pages this paper examines a month of strategies implemented by Gateway 2000 based upon corporate activity and company repor...

Management Strategy of Winnebago

In ten pages this paper examines the management strategies of the Winnebago motor home manufacturing company. Nine sources are ci...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

A Diversity Plan for Management

In eight pages a fictitious plan for a model company is developed to emphasize human resource diversity and includes a blueprint i...

Analyzing Verizon Wireless

cost there (2003). In fact, most of Verizons plans boast free unlimited calling on weekends and after 9 p.m. Other carriers offer ...

Harley-Davidson's Marketing and Sales Strategies

years of decline within the motorcycle industry, Harley-Davidson reinvented itself through strategic renewal" (1999, p. 47). The c...

Sprint's E-Commerce Strategy

2004). 2. E-Commence Strategy The company has a very string presence in the internet. The aim is to promote the business as well ...

Questions on Information Technology Acquisitions

should not conflict, and may also help to achieve the goals. The way the project is planned and undertaken will need consider othe...

Business Position of Apple Corporation

the environment. There are two main markets, the i-pods and the computers. 2. The Economy The economy is important as this w...

Strategic Planning for the Hypothetical New XYZ Pharmaceutical Company

be amended. Research shows that an excellent strategy template to follow is that of Genentech (Stipp, 2003). Genentechs strategy ...