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Essays 601 - 630

Organizational Communication Theory and Downward Communications

then becomes what should go into a downward communications program? The good downward communications plan, note the experts, state...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Wireless Communication's History

cars. Even air conditioners come with remotes. The list is endless. It is estimated that wireless penetration now exceeds one in f...

Global Communication's Developmental History

: How Industry Manipulates Science and Gambles With Your Future by Sheldon Rampton, John Stauber. 12/22/2000. The authors, of thi...

Communication's Importance

survival. When a Neanderthal youth threw a rock at his buddys head and then stomped up and down while screaming like a banshee, t...

Multimedia and Communications' History

the greatest change has been in respect to communication. Communications as it exists today has revolutionized business practices ...

Short Story of Suspense Novel Construct

other words it compels the reader to say, "What?!" or "Whoah. What happens next?" or "Wow, how did this happen?" Any combination ...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Social Construct and Gay Marriage

the world. Whether an individual believes in free agency the right to personal decisions (privacy) or a system of behavior and co...

Childhood as a Social Construct

et al note that in fact diarists of the period recorded their unhappiness and distress at the loss of their children and indicated...

Gender, Social Construct, and Metaphysics in the Writings of Virginia Woolf

be possible to establish what is absolute truth, and that the only way in which she can proceed with her exploration into women an...

Marketing of Pornography

This paper assesses the pros and cons of publicly displaying pornographic materials and the harm such marketing can cause in 5 pag...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Constructing Social Behavior

that humans must be seen as social beings, namely beings which live together with others and form various social groups. Human beh...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Personal Construct Theory of George Kelly

In eight pages George Kelly is discussed in terms of his background and the behavior and personality development determinants offe...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

How National Identity is Constructed and Developed

In sixteen pages this paper examines Scotland and England in a consideration of how national identity is constructed and developed...

Knowledge as a Construct of Society

In seven pages this research paper applies the philosophies of Karl Popper, Emile Durkheim, and Michel Foucault to an examination ...

Humanity and the Construct of Virtue and Vice

This paper considers whether or not virtue and vice are constructs of the human condition in five pages. Five sources are cited i...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Social Construct of Race

This research paper consists of four pages and argues that race is not a biological concept but rather a social construct in a con...

Sheldon Natenberg's Option Volatility and Pricing

In seven pages this informative text on the stock market is reviewed....

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...