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Essays 241 - 270

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Name Brand Products and Selling Drug Avoidance

against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...

France and Costume Jewelry Marketing

In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

United Kingdom's Market for Men's Fragrances

fragrances making up 70% of the market this was the focus of development, 26 new mens fragrance brands were released in 1998 (Mark...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Strategic Marketing Analysis of the McGraw Hill Companies

promotion are accomplished also in various ways. It has been noted that there was an alliance with NuvoMedia, something which help...

Questions and Answers on Charles Schwab as a Product

firms have taken this approach as well (Woolley, Feldman & Carter, 2002). It is easy to see that the brand image is aligned with s...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Marketing Strategies For Dove Brand Soap

familiar with. Before using the case study, theory should be explored to provide a basis for discussion. II. Marketing Operatio...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

MARKETING PLAN FOR YUMMY BRAND CUPCAKES IN AUSTRALIA

Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing Principles, Brand Loyalty and Globalization

A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

The Process and Barriers in Communication

unconscious models, either directly or indirectly. He way that this has taken place has changed over the years, undergoing evolut...

Communication Case at Office Supply Store

talk with her own unit when considering new marketing ideas. In effect, this wastes time and the structure could cause tension if ...

The Intersection of Language and Culture

it seems that with the increased number of brands and corporate identities that have arisen because of the internet, its happening...

The Nature of Communication Skills

the speaker is trying to deliver. 2. The Nature of Communication in Interpersonal Communication As stated above, there are ...

Information Age Communication Variants

1998, p. A7). Some have heralded the acceleration of Internet communication as a significant advancement in both intercultural co...

Communication Models; Information Transfer, Transactional Process, Strategic Control, and As a Balance of Creativity and Constraint

another person (Eisenberg and Goodall, 2004). In this model communication is a tool which is utilized by individuals in order to a...

Expectancy Violation Theory

actor, that individuals evaluation of the behavior of the person conducting the interview are also likely to be positive according...

Inspectors General Limited to Investigating

The Electronic Communications Privacy Act of 1986 addressed privacy and electronic communication. It limits what law enforcement c...

Communication in the Retail Environment; The Case of Primark

to the management of the supply chain and the way that the employment relationship is managed. The ability to manage communicati...

The Issue of Poor Communication in the Workplace

scale and scope of the problem can increase exponentially (Cook, 2008). To assess the way bad communication impacts on an organiza...