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Essays 61 - 90

Benchmarking; The Classic Airlines Case Study

their strengths to gain customers and sales increased. The potential strategy for Classic From this case there is ability to se...

Case Study on Mary Kay

earned on the sales made by other agents. There appears to be a high level of motivation on the part of new agents is to gain recr...

Lester Electronics Case

has contacted the board concerning the matter in order to arrange a telephone conference to assess the issues. The offer that has ...

Problems and Similar Cases for the Best Snack Case

separately so that there is the ability for each to be managed in the way most suited to the markets that it will service, for exa...

Student Case Study on WOI Western Oceanography Instantiate Case Study

project is projected as taking part in four phases over a period of eight weeks. Mission Objectives The mission is convert the W...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

Mistakes in United Kingdom's Common Law

the case given that this is a matter of common mistake (McKendrick, 2000). In this case the agreement can be seen as fulfilling t...

Case Study Colleges Cut Budgets

This essay focuses on a case study entitled, "The new normal: Senior student affairs officers speak out about budget cutting." The...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

Delta Airlines' Restoration

In eleven pages this paper discusses how Delta can restore its tarnished image and once again resume its high Atlanta employer sta...

Post 911 Delta Airlines' Strategy

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

Delta Airlines' Projection and Financial Analysis

-34.65%. Short term measures to reduce costs in 2004 have incurred additional costs. If we compare this to the industry as a whole...

Bankruptcy Filing of Delphi Corporation, Northwest Airlines and Delta Airlines

This would help revenue since the low-cost carriers do not fly internationally. Neither of these companies took aggressive cost-...

Delta Airlines' Use of Customer Service Metrics

retain a sustainable competitive advantage. Influence of the Marketing Mix Chan (n.d.) states that the marketing mix - the ...

The US Dollar, Depreciation, and Sony

The writer looks at the way in which exchange rate volatility takes place, it is influences and the way it can impact on internat...

Student Debt: Whose Fault is it?

to make changes in the federal student loan program that will make it more costly for students and their parents to borrow for col...

Styles of Leadership and Southwest Airlines

all senior level managers and executives are expected to get out in the field to talk with employees. Added to all of this,...

Analyzing the Merck Corporation and the River Blindness Cure

refused to contribute financially and so Merck continued to kick in more and more money. In summary, according to the case study, ...

Zoopa and Fresh Choice Case Study

In ten pages this student submitted case study examines the Zoopa acquisition by Fresh Choice and the problems involved with other...

Foreign Debt Forgiveness and Financing

Eradication in the Least Developed Countries, 2002). Although the International Monetary Fund (IMF) and World Bank have developed ...

An NPV and Costing Accounting Case Study

running. Therefore the preparation and legal costs may also be included in the capital cost, increasing the level of the asset sho...

Homeless Man Case Study Assessment

his liver as that is the organ that processes such substances. He is currently taking several medications including but not limite...

An Example of a Case Study

This paper consisting of 8 pages offers a business case study which begins with an introduction and company history and then discu...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Fictitious Case Study

and Jack enjoys this as it gives him the chance to watch his favorite TV show, "The Price is Right" (Held, Thoma and Thomas, 2004)...

Juicy Red Tomato Company Case Study

findings of the first consultant are that JRT need to invest in both the managerial and front line staff and need to improve commu...

Businesses Facing Challenges

?50 billion (US $98.5 billion) was made by a consortium which was led by The Royal Bank of Scotland (Investment Dealers Digest, 20...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

Valuing an IPO for JetBlue

is that of the dividend discount model. The rationale behind this model is that the value of a share should be calculated by refe...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...