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Essays 511 - 540

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Harvard Business School Case Study Analysis: Giant Consumer Products

ROMI too (Bharadwaj & Delurgio, 2009). In other words, the company could not do an off the cuff investment in a sales promotion wi...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Considerations for a New Product

may also be a requirement. With a high quality unit the after sales service may also need to be considered, including the guarante...

IPO Investment

of the risk reward equation (Nellis and Parker, 2006). In the past this asymmetry has been assessed as one of the main reasons for...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

The Challenges and Experiences of Aboriginal and Islander Tertiary Education Students

any hint of shame mixed in with the pride. In some way Higgins already felt different, otherwise she would not have felt this conf...

Re-engineering at MEG International

is able to use this as a core element of the strategy that is delivered. Reengineering is a major change to the way in which pro...

Versatile Shoe's Product Life Cycle

can go from dress to casual with the use of interchangeable sole sections is far more innovative than is the introduction of a fiv...

Delimitations, Limitations, Summary/Research Proposal

criminal justice system (Romero and Lee, 2008). This suggests that the proposed study could be delimited still further by focusing...

Title VII Age Discrimination Cases

06-1505) 461 F. 3d 134. It was argued before the Supreme Court on April 23, 2008 and decided June 19, 2008. The case is as follows...

Race Relations in Detroit

The white exodus from Detroit is truly mind-boggling. There were 1,600,000 white living in Detroit after World War II, and roughly...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

Communication Management Between Doctors & Nurses

Empirical research ahs consistently reported that when communication between the two professions is good, which includes doctors ...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

Communication in the Classroom

has the respect of the group and often acts as the unofficial leader. Imogene is the quietest member of the group, she will rarel...

FDI Interests in China

the consumer price index increased 5.3 percent year-over-year, greatly increased over the annualized rate of 1.2 percent in 2003 f...

Estee Lauder's Eye Cream and Buyer Behavior

an interview with people who have used the product. The paper then discusses how the product meets the needs and desires of consum...

Legal Brief on Hazelwood v. Kuhlmeier Case

shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of s...

A Look Back at Tiananmen Square

This 6 page paper discusses the events that occurred in the six weeks leading up to the massacre of students in Tiananmen Square. ...

Robert Edgerton's Cloak of Competence and Mental Retardation

In seven pages this paper examines the Pacific Hospital research study and its outcomes as featured in Cloak of Competence by Robe...

Manslaughter and Criminal Law

Actus reus will usual consist of three different elements, conduct, consequences and circumstances. However, some crimes may be pu...

High Stakes Tests and Their Effects

with new and higher levels of standards for each grade level, standards that in many cases cause profound anxiety in students and ...

Multicultural Educational Environment and Counseling Issues

In eight pages African American students are examined in terms of literature regarding dropout rates for adolescents and college s...