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Essays 301 - 330

Techniques in Advanced Marketing

This paper consists of twenty pages includes content analysis, case study research tools, and discusses such marketing techniques ...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

Riordan Manufacturing Case - A Plan for Compliance

The writer presents a suggested compliance plan for a case study provided by the student, presenting the different sections that a...

Using NPV to Assess a Project

The writer uses a case study provided by the student to assess the potential of a new project using internal rate of return (IRR)...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

Corporate Transparency - McBride Financial

and Weisbach (2007) commented that most of the reforms in corporate governance over the last several years have been directed at i...

The Case of 'On the Go'; HRM in a Fast Food Restaurant

had been in the family for many years. There was a very stable culture where the majority of the staff were long term employees an...

Average Weekly Hours Students Study

going into statistical explanations, every empirical study establishes a confidence level that reports how much confidence the res...

AT&T Dallas Works Case

This results in a lack of communication and a lack of trust that will hinder any attempts to change procedures or motivate employe...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

TradeCard B2B eCommerce Case Study

means of getting traders and trade services providers to sign on and become YradeCard members? How could TradeCard change the mind...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

United Kingdom Law and Jurisdiction

Even where this is stated in a contract it needs to be the right of the court to deny or refuse that jurisdiction. If this were no...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Proposal and Literature Review on UK Marketing of Low Cost Airlines

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

Ashland Case Legal Critique

as with any event, new information would come out to render initial reports false. For example, initial reports suggested that oil...

Saatchi and Saatchi

support the share price as the stock market had obviously some concerns regarding the companys future. The targets, which were m...

Case Study Analysis of Martin Shoes Inc.

have a tendency to split processes into tasks and create a hierarchy (Olalla, 2000). A new approach is outcome-based. Rather than ...

Case Study on Toxic Waste Exporting and Ethics

of employment at the plant instead of clear skies. The issue for shareholders, the board and executives, at lest is bottom line p...

Dealing with Performance Problems in a Healthcare Setting

When individuals face personal problems they can impinge on workplace performance. Using a case study supplied by the student, the...

Inventory Problems as HP

The writer examines a case study supplied by the student. Hewlett Packard introduced their DeskJets to Europe. Following the intro...

The Competitive Position of Potential Strategy for Synergy International

companies have been undertaken through a strategy of acquisition. However, the industry remains relatively competitive, with the t...

Operating Problems That Impressive Burger

have been very popular, the result has been a dramatic increase in business, but this has resulted in a decline in the profit and ...

Useful Financial Concepts for the Guillermo Furniture Store

resources. This would be useful if there were a single nation where Guillermo may find have an absolute advantage in the productio...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...