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Essays 121 - 150

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Roobios Tea Case

areas such as concern for health, issues regarding caffeine and other heal drinks such as Yerba mate from South America can be con...

How and Why Marketing Is Important for Turk Heavy Transport

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

Analysis and Recommendations for Bundy Asia Pacific

transferring technology from other parts the company, change the way in which management is taking place in order to embrace long-...

Riley's Marketing Case Study

at the time. In the case study submitted by the student, the store initially known as Bud Rileys had been doing well. However, t...

Chemical Company Marketing Case Study

In eleven pages this paper presents a student submitted case study analysis that considers an assessment of a variety of situation...

Investment Risks

but is already owned. The further $16 million investment for additional facilities will not be needed until year 3. To ensure that...

PEFA.COM Case Study

these. For the fishermen in the North, where most of the highest quality fish are located this exposure their catch to a much wide...

Travel Agency Strategy

more direct access to the holiday providers and flight companies though the internet. The main sector of the travel agents busines...

Japan and China Business Entry

way to enter the Japanese market (Endo, DATE?). There are many reasons for this (Endo, DATE?). Domestic partner is familiar with l...

A Case Study on Apollo Data Loggers

extension of the current market, they undertake the same processes, with the monitoring and recording of all environmental conditi...

Lawn Product Case Study Marketing Analysis

is rare and something that no one would worry about anyway. In any event, in order to evaluate the concept of marketing and just ...

An Analysis of the Kudler Website

appealing. It is oval and in the interior is contained in large script lettering the word Kudler. Underneath in small block print ...

Case Study on a Tractor Company's Export Planning

In five pages this report considers a student submitted case study regarding export markets for reconditioned tractors and future ...

Marketing and HRM Advice for Lan Airlines

It is argued by Porter that is a firm seeks to occupy more than one position within the market that there will be consumer confusi...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Alma Charcoal Burners Pricing

the costs per unit. The calculation needs to start by looking at the cost per unit, but for the post and packaging figures have be...

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

Intersect Investment Case Study

one sales manager is proud that they have cut the sales call time by 5% and increased sales levels. The same attitude is also seen...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Hurricane Outward Bound School Marketing

years later. 2.1 Current Market and Marketing The school operates in the outward bound market. Set up as a non profit making org...

School Governance Case Study Analysis

2nd, 4th and 6th grade for the 1999-2002 school years showed a clear upward trend. The average gains were 21%. Specifically, the 2...

Online Marketing Strategy and the Case Study of Reg Vardy

be used to describe the way a company needs to market it product, the four Ps are well known, 4 Ps product, price, promotion and p...

Marketing Case Study of GLT

model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...

Student Case Study of Sorrell Ridge

is controlled by only 6 retailer groups, so breaking into these is essential. The decision of whether this is a market to enter ...

Mercedes A Class and the 'Baby Benz'

that could be seen as potential target segments. The first of the studies of lifestyle looked ad family lifecycle stages. The majo...