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Essays 1981 - 2010

Marketing Issues at Classic Airlines

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

The Importance of the College Major

accounting, the graduate will have invested money into an accounting career. If the student graduates and decides that he or she w...

Is the Marketing Mix Outdated?

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Problems in Research Projects

CEO of the Wireless Telecom Company is forwards looking, looking for projects in which to invest. It appears that he has some very...

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

Guillermo Furniture Investment Assessment

the project. This can give a figure that can make comparisons between different types of projects, but as large projects will requ...

How to Study Effectively

internal: to do their personal best. Nelson (1998) believes that the most successful students, in addition to constantly re...

A New Standard for Social Studies Education Analyzed

and the rebellious forces of Cromwells parliament, and these tensions exploded into a violent and bloody civil war in England in 1...

The Ethics of Marketing to Children

children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to mar...

Assessment of the Position of General Mills in the Ready to Eat Cereal Market

avoid head to head competition, which was good for all of these in the market. However, the environment has changed, there is an ...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

Kudler IT System

an ERP system is that the ability to integrate the different parts of the companies and their systems in order to create a single ...

Marketing of Microsoft

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

Activity Based Costing Case Study

30,000 90,000 Total 500,000 1 40,000 80,000 60,000 180,000 This makes an assumption that there is a even spread of costs,...

Pacific Oil and Reliant Chemicals Negotiations

no urgency on the part of Reliant, they did not need to sort this out, and as they had time and a stronger position in market term...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Coronary Stent Utilization and Heart Surgery

In five pages this proposed student study examines heart bypass surgery and angioplasty with the focus being upon coronary stent u...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Rural and Urban Areas and Population Growth

that is the case. However, the situation is quite different in developing countries. Although the developing nations may have les...

Socrates as Seen Through the Eyes of Plato and as Presented in Phaedo, Protagoras, and Meno

In three pages this paper discusses how Socrates can be studied by reading the dialogues of his most famous student. There are no...

A Research Study Writing Guide

In ten pages this research sample takes a student from gathering raw data to composing a research study involving the elimination ...

Budgeting Issues

Using a case supplied by the student the relevant issues involved in the budgeting process are considered inkling the need for for...

Ratio Analysis

all direct and indirect costs have been deducted. A well as the direct materials, there are also the indirect costs such as wages ...

Budget Variance

possible that there has been wage inflation, or wage rises that have been implemented which were not allowed for in the budget. Th...

Habitat Study

plants and habitats"). They point out that students concern about plants comes a distant second to their concern for animals, "yet...

The Re-designing of Job Specifications

more of a smaller part of each task, to increase efficiency, this is an approach that is linked to the efficiency approach. The r...

BS Ltd Ratio Analysis

of scope and scale which are likely to be available to many of the larger organizations (Nellis and Parker, 2006). The oper...

Analysis of the budgeted and Actual Performance of Smithton Ltd.

Actual Difference Variance Revenue 26,000 20,000 -6,000 -23.08% Direct materials 7,800 6500 -1,300 -16.67% Direct labour 6,500 5,2...