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Essays 421 - 450

Profitability, Customer Satisfaction, and Marketing Management

In five pages this paper examines marketing management, competition, and the important relationship between profitability and cust...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Information Technology and the Organization, Two Comparisons

Information management has become big business in the 21st century. This report analyzes two competing retail outlets and how thei...

Customer Interaction

In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...

Old Spice and Men's Toiletries' Marketing

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...

Human Fulfillment Through Knowledge and Eros

Although biblical, the story provides a warning in that perhaps a little knowledge can be harmful. Another point of view is that k...

The Tootsie Roll Co. and Microsoft

through change. While the firm has also been through ups and downs, it has fared well. In evaluating this case in respect to the...

Real Estate and IRS Customer Quality Control Survey

by vote, but few if any could be expected to say that they like dealing with the IRS. Stories of abuse of power and of taxpayers ...

The 1950s

with the wall in the 1990s. Communism, the panacea of the cold war, was something that never materialized as Marx intended. Instea...

Research Proposal for Healthcare Industry Survey on Consumer Satisfaction

There are a number of elements that come into consideration when assessing how these types of facilities determine the necessity f...

Total Quality Management and Customer Service

First, customers want quality and theyll pay what they think is fair value to obtain it. This is a basic premise of any type of ma...

Southwest Airlines and the 'Secrets' of its Phenomenal Success

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

2 Companies and Marketing

Product - or collective features - needs to consist of what the customer wants and expects from an ocean cruise. In efforts...

Mini Cooper by BMW

products also needs to be positive Mergy, 2002). There are many models for the maximisation of resources, from the resource based...

Literature Review on Satisfaction of Inpatients

then measure five perceived angles of customer service, those are tangibles, reliability, responsiveness, assurance and empathy. W...

Computer Programmer Recruitment and Retention

he/she can add good changes to his/her job to make it more interesting and less tedious. Again, in this scenario, the employee is ...

Factors to Consider when Assessing Potential Investments

the amount of sales that need to made to reach specific goals. The investors can calculate the total revenue and profit that will...

ONLINE MERCHANTS, E-COMMERCE AND CUSTOMER SERVICE

service experience for the online shopper is vastly different than one who uses her feet and goes into a bricks-and-mortar retail ...

Issues in International Marketing

use the internet to gather information and assess different potential destinations and travel providers. The search and the decisi...

Approach Methodology Designed for Research to Assess Client Satisfaction Levels

Eriksson and Wiedersheim-Paul (1997), state that the purpose of the research is to tell the readers of the paper the intentions of...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

RESEARCH PROPOSAL: RELATIONSHIP BETWEEN PATIENT SATISFACTION AND PHYSICIAN PERFORMANCE IN AN OUTPATIENT CLINIC

Problem Statement In this paper, the writer has been asked to develop a research proposal to examine the relationship betwe...

Best Practices and Satisfaction in Health Care

many professionals feel is attached to a strong desire to do the right thing. When organizations are engaging in unethical practic...

Customer Satisfaction Levels for eBanking

faced by the banking industry has been the shift towards the online environment supported by technological developments, impacting...

Category Management

with suppliers. The concept of no longer being fully self-contained and remaining isolated from the outside has come to be less u...

Wal-Mart; SWOT and Critical Success Factors

and communication system to make sure of timely deliveries. There was also a high degree of careful budgeting to save money (Berry...

Assessing An Alternative To The Use Of Interactive Voice Response Systems

will be a number of calls placed through each system to assess the length of time it takes to reach certain point of the conversat...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Product Operations Management and Services Operations Management

similar, where the idea of the selling the product was to satisfy the customer with the product in terms of quality and availabili...