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Essays 481 - 510

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Difficult Journey Toward Korean Unification and Peace

In forty pages North and South Korea are the focus of this complex and difficult journey toward peace and unification with the Sun...

Post 1950 North and South Korea Relations

In seven pages this paper discusses the history of the relationship between North and South Korea with reunification efforts among...

Post Second World War Gross National Product of South Korea

In ten pages this paper examines the post Second World War GNP of South Korea and the economic success this country has enjoyed. ...

Global Asian Business Conceptual Development

In six pages this paper discusses trade partnerships and various restrictions in Asia in a consideration of Taiwan, Singapore, the...

Reunification of Korea

of Korea and World Affairs makes a very persuasive case, for instance. His article which is entitled "Korea and the Myth of Cloni...

Crime and U.S. Soldiers in Korea

In five pages this paper discusses the crimes that U.S. soldiers committed while stationed in Korea from the 1950s' war crimes to ...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

East Asia History, Tradition and Changes

of two, had found feet.3 This practice involved binding the feet of the child so tightly that it broke the bones, causing excrucia...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Japan and Korea/Immigration Issues

society, as with the Japanese, focused on negative factors, the positive orientation was, overall, more prevalent in Korea. On the...

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Why Bilateral Talks Should Resume Between the United States and North Korea

upset about the war and foreign policy on the whole. But there had been another way of looking at things. One view which is someth...

Political Assessment of South Korea

started by the previous president Kim Dae Jung, with significant attempt to engage with North Korea, and harsh criticism of the US...

The Influences and Marketing of Nordstrom

facilitate automated ordering. Technology has also facilitated a presence on the Internet is also supportive of the marketing effo...

Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...