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Essays 511 - 540

Wonderbra - Developing an Integrated Marketing Strategy

itself by eschewing the discrete advertising direction of other womens undergarment manufacturers of the type, embracing the more ...

Compensation Planning - An Overview

planning. It necessitates a fine balance between a robust compensation package that will satisfy employees, inspire their loyalty,...

Marketing - Is There a Gap between Research and Practice?

gathered need to be reliable and reflective of the population that are being researched. If the practitioners were not able to ach...

McDonalds in India - Survey Development

reduce consumer boredom with the products being offered, and to generally enhance the reputation of the company as a place to acqu...

Largest Beer Importer to US

Mexico but the company wanted to expand into the United States where beer is a very popular beverage. The company used its direct ...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Additional Study of Delaunay, Kandinsky, and Mataisse A Color Proposal

In 5 pages this paper studies these dramatic colorists in order to determine the value of color in terms of visual learning for ca...

NASDAQ Market Failure

This paper examines the elements that led to the NASDAQ market failure in New York. The author also provides a case study of Amaz...

People Express - A Case Study

The writer uses a case study to analyze the People Express airline and the way in which they utilize employees. The writer argues ...

City Marketing Planning

In five pages this paper considers the example of Brussels in a case study of how to develop a city marketing plan with various re...

Change and Employee Resistance Management

In eleven pages this paper represents the first chapter on this topic thesis, which includes study introduction, problem statement...

U.S. Market Positioning of Land Rover North America

In eight pages this paper examines LRNA as presented in Harvard Business School Case Study 9 596 036 regarding U.S. market positio...

Ireland's Economic Changes and its Retail Sector Impact

In twenty five pages Ireland's recent economic changes and the impact they have had on its retail sector are examined in terms of ...

Consumer Market Supply and Demand

In five pages this British beef market case study discusses changes in supply and demand from an economics perspective. One sourc...

Eastern Europe and Its Free Market Impact

In three pages the impact of the free market upon Eastern Europe is examined in a case study that focuses primarily upon the trans...

Market Research Interpretation

In seven pages dentistry is considered in this study of marketing research described in the 1995 article by Motes, Huhmann, and Hi...

Article Review on Management Learning

In five pages this paper critiques the article Responding to New Roles A Qualitative Study of Managers as Instructors' in terms o...

Case Study on International Exchange Rates and Interest Rates

In five pages a student submitted case study examines borrowing on different global markets that have different rates of interest ...

Mexico's Wal Mart and Multinationalism

In six pages this paper examines multinational enterprising in a case study of Wal Mart's entry into the Mexican market. Seven so...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Case Study on a Tractor Company's Export Planning

In five pages this report considers a student submitted case study regarding export markets for reconditioned tractors and future ...

Marketing Communications

In fourteen pages this paper examines marketing communications' importance by featuring a Nokia case study. Thirteen sources are ...

A Review of the Themes in Borderlands

Written in Spanish this essay is a 4 page analysis of the 1987 novel by Gloria Anzaldua. The borders confronting Mexican immigran...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

Comparative Analysis of Consumer and Business Marketing

In eleven pages this paper compares business and consumer marketing in a consideration of similarities and differences with a Cari...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

The Marketing of Snowboards

the same time conveniently weeding out all the other items that do not pertain to his concerns. It is important for the student t...

Competitive Advantage of Human Resources

This paper consists of twelve pages and examines human research planning in terms of its importance in achieving market competitiv...

Studying International Management

think they have a deal, serving the wrong menu, or scheduling a meeting at the wrong time can initiate bad feelings and kill an ot...