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Essays 61 - 90

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Universal Network and the Internet

button speaks to the significant impact that computers have had - and will continue to have - upon the contemporary global society...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

Dakota National Air Case Study Analysis

a network security services company, these unwelcome security breaches have been a regular occurrence within industry and governme...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

Financial Management and Profitability

a market sensitive to economic conditions, and businesses active within it need to have contingencies for the future. Each ...

Phoenix Economic Development

In five pages the business attractiveness of Phoenix, Arizona and how this has contributed to the city's economic development are ...

The Height of Athenian Society

In a paper consisting of six pages Athenian society at its peak of popularity and achievementsare considered and include a discuss...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Problems of Body Image

In 4 pages this paper examines how physical attractiveness and body image are developed through social perceptions that are freque...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Yahoo! Shopping Store Effectiveness

In 5 pages this paper examines electronic commerce effectiveness in the consumer and merchant attractiveness assessment of Yahoo! ...

Foreign Direct Investment Attractiveness to Governments

In twelve pages this paper examines FDI in an overview of its attractiveness to governments. Twelve sources are cited in the bibl...

Multinational Corporate Attractiveness of Italy

In thirteen pages this paper discusses the reasons why Italy has become particularly attractive as a multinational corporation exp...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

W. Andrew Harrell's 'Physical Attractiveness, Self Disclosure, and Helping Behavior'

In five pages this article is critiqued and its research strategy is presented along with a variable description and evaluation of...

Intentional Misstatements in Annual Reports

In five pages this pape examines annual reports in a consideration of artificial attractiveness and intentional misstatements in a...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Venice Italy, Violence, Brutality in Law Enforcement, and Prison Inequality Value Assumptions

In eleven pages this paper discusses the city of Venice, Italy in an overview of its tourist attractiveness and also discusses var...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

Germans of the Twentieth Century and the Attractiveness of Nazi Concepts

provide the salve for that discontent. Evans (1998) notes: "What really needs explaining is...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...