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Essays 691 - 720

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

Leading Diverse Groups

A leader will not be successful working with multicultural groups before he or she is aware of their own biases. These leaders nee...

lOw-Cost Airline That Did Not Make It

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

Entrepreneur in Chile

Ernestina Silva wanted to be successful and financially stable in a poor town. She took may jobs until she found her passion for s...

HUMAN RESOURCES AND SUCCESS IN MERGERS AND ACQUISITIONS

proximity to Cisco or Cisco-owned companies (Goldblatt, 1999). In addition to examining a potential acquisition targets books, Cis...

Knowledge Management

Management In the past it may be argued that knowledge management was a potential source of competitive advantage, but i...

Leadership Theories And Personality Traits Of Effective Leaders

created the field of consulting" (Sullivan 2005, p. B06). In an interview in 2004, Drucker said that successful leaders begin by ...

Communication in Organizations

The control and approach to the formal communication will also impact on the culture and the way informal communication take place...

Graduate Study Challenges and Strategies for Success

and understand those specifics so that they can use the program as leverage to obtain their ultimate goals. Peterson (1997) point...

Dual Language Programs - Two-Way Immersion

p. 145). These programs are called dual language programs and they are the only programs with empirical data that concludes childr...

Homer Hickam/October Sky

of this minister, and "his belief in Gods sense of humor and His fondness for neer-do-wells," inspired Sonny, as this fueled the ...

Assessment in the Counseling Process

Thomas Sexton (1997 shows that the effectiveness of counseling is significantly influenced by the first session with the client. D...

Hotels - Added Value

industry must analyze and assess why they are fragmented before companies in that industry can add value. This assessment should l...

Starbucks In South Korea

the South Korean offers this privilege. Another important practice is to share ones business card with everyone, the most apprecia...

Virtual Multi-Cultural Teams

multi-cultural work teams can easily fail and when it is a virtual team, even more problems may emerge. Virtual multi-cultural ...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Modern Political Parties

as voters become more skeptical in general about partisan political parties. This is an excellent resource for a broad understandi...

How to Tesco Create Value in International Markets?

than Wal-Mart. In one country; South Korea, Wal-Mart has had great difficulties, but the Tesco expansion has been a complete succ...

AutoZone, Inc.

to its commercial markets. It offers a "commercial sales program that provides commercial credit, and delivery of parts and other...

Aimes Electrical and Supply Case Study

where the firm operates it has an 8% share of the market and seeks to differentiate itself with the level of customer service prov...

The EBay Business Model

for customers by way of low costs, or through differentiation, reflecting the competitive advantage model put forward by Porter (1...

Johnson & Johnson

he or she should be open, accountable to others, real and approachable; they dont consider themselves better than others because o...

Regional Integration

it (Oxfam Education, 2007). This alliance had two primary objectives: to forestall another war, i.e., to encourage and foster peac...

La Cosa Nostra & The Cali Cartel

province, " as well as eleven affluent landowners (FBI, 2008). He was taken into federal custody in New Orleans in 1881 and sent b...

ROADMAP FOR A PUBLIC RELATIONS CAMPAIGN

With that in mind, lets take a look at the campaign objectives and risks. Campaign Objectives and Strategic Risks...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Diffusion Of Innovation And Wal-Mart

Their purposes are to "ensure hiring, training and performance practices and policies are implemented correctly" (Millerwood Commu...

Attracting Foreign Direct Investment (FDI)

from that country, and quality of the infrastructure, including physical characteristics and the supporting technological infrastr...

AN OVERVIEW ON HOW TO START A BUSINESS

Life is not a movie, and those who treat it as such when it comes to launching their own businesses could find themselves in terri...

Kotter's Eight Stages Of Change

practices carry through in the next three stages. The last stage fully incorporates the changes in the organizational culture, in ...