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Essays 1381 - 1410

Barbara Kellerman: “Bad Leadership”

man was right" (Kellerman, 2004, p. 29). This is the dilemma which, Kellerman argues, no one wants to acknowledge: that bad, even ...

Book Review of Joseph J. Ellis’ His Excellency: George Washington

that George Washington was fueled foremost by ambition. He wrote, "Ambitions this gargantuan were only glorious if harnessed to a...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Knowledge Management Implementation; Two Cases

defines knowledge management as; "the process through which organizations generate value from their intellectual and knowledge-ba...

The Tata Group

increasing in size, it has been able to benefit from the strategy of providing low-cost vehicles in the Indian market, where there...

Volkswagen and Ford in Foreign Markets

in Japan. Only when it became clear that the Taurus simply would not sell in Japan did Ford learn the reason. The Taurus would n...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...

Financial Issues; Market Efficiency, Sources of Capital and Dividend

not mean that it is an accurate theory. To assess this we need to look at the theory and how it can be justified and then consider...

AccessLine Case Study

in terms of the risks to the company and investors. Preference shares are slightly different to ordinary shares. As with an...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

Business Plan; Azam in Canterbury

advantage of differentiation in terms of the food that is offered and control costs so that the restaurant is profitable, this is ...

The Don Café; A Business Plan

for the founders. 2. The Business Concept The business plan is to open a new style caf? and shop in Canterbury. There caterin...

FINANCE AND DEVELOPING NATIONS

of high return-on-income investments over a period of 5-7 years. Most of these investors, in fact, assume that in the early going,...

Information Technology Projects

change. One dynamic that is often overlooked in IT change projects is the loss of productivity during and immediately after the ...

Business Process Re-engineering

by Hammer and Champy (1994) as a "fundamental revision and radical redesign of processes to reach spectacular improvements in cri...

How About Separation of Business and State?

Business Cycle One quality that all of the worlds leading economies share is that all have experienced trying times in the ...

A Marketing Plan for 'A New You'

question) further. Identify the organizational buyers and consumers As we said in the last section, we need to be careful ...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...

Preestablished Brand Relaunching

the use of a companies resources when re-branding. In any country where there are still severe constraints on business it is impor...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

An Overseas Market for One Sportswear Company

to market in a timely fashion (Harrington, 2002). Its a full-time job for Columbia to oversee these chains, and its possible that ...

Size of Society and Democracy

seeking it have been unable to achieve it on their own. This is high praise and noble purpose for a structure that Madison called...

Public Policy and Marketing Ethics

both of which are legal and sold in large quantities (Kotler, 2004). (Illegal drugs are also in this category but as theyre not f...

Launching a New Steel Scissors Product

Week 6 Focus group Negotiate manufacturing contract <-------- Source input materials...

Effective Counselor Traits

or members of a family attempt to gain an understanding of self and others that will enable them to effectively solve problems and...

Organizations, HRM, and the Impact of Trends in the Labor Market

trends which the employers cannot change or influence, these are social trends such as increased knowledge due to the flow of info...

Customer Service Management and SERVQUAL

how quality and business can be created, supported and maintained with an understanding of the relationships in marketing. These t...

A New Product Market Analysis

a beer, which was initially served in pitchers and glasses in a bar and then in single serving bottles for wider distribution in Q...