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Essays 61 - 90

The Performance of Starbucks and Proposed Stratagems for the Future

of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...

How to Gain a Positive Return on ERP Implementation

Many companies are implement ERP systems, but not all are gaining positive financial benefits. The writer considers why there are ...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Number One Coffee Shop Not Always Successful

When corporations expand into the global market and are successful, they tend to think they can expand anyplace using the same des...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

Seventh Generation Culture and Structure

it is to protect the earth. This is a message that is likely to have a wide appeal, it builds on the preconceptions that larger co...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Dutch Auction IPO Approach by Google

laws of economics; the markets behavior in the past several years indicates that not only are those old laws still relevant, they ...

Who Says Elephants Can't Dance? by Louis Gerstner

Gerstner identified four immediate concerns: Should he break IBM "into many freestanding businesses?" (Duncan). How should he "cha...

Indian Real Estate Corporate Merger Proposal

The landscape offers the perfect opportunity for investment as well as mergers and acquisitions. However, things are not so rosy. ...

How To Successfully Franchise in East Asia

East Asia. The student has posed 4 ideas form a literature review, these are that P1. The success of international franchising ...

Marketing Success of Gucci

of Gucci the product is that of fashion, deigns have to be attractive to the target market in order for any long term success t be...

Student Case Study on Rosenbluth International

fruition. Still, one may surmise that keeping employees under strict rules is contrary to the usual thinking as it respects employ...

Case Study of Leadership Behavioral Approach

the presidents vision - he wanted nothing less than third position in the market and he wanted the company to strive for second. J...

Long Term Total Quality Management Creation

the improvement of performance, alone it is not a transformation device that will automatically result in improvements (Reed et al...

Grand Caterpillar Strategy of Glen Barton

small part of the upgrades made by Barton, whose focus was on the external plan of diversification and global expansion. For examp...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

A 2001 Financial Analysis of Amazon.com

July of 1995 with a mission to use the Internet in order to transform book buying into the fastest, easiest, and most enjoyable sh...

A Globalization Study

The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

Failure Caused by Company Successes

companies who were once complex become simple and then fail (Miller, 1993). It is that excessive simplicity that eventually causes...

Hotels - Added Value

industry must analyze and assess why they are fragmented before companies in that industry can add value. This assessment should l...

Johnson & Johnson

he or she should be open, accountable to others, real and approachable; they dont consider themselves better than others because o...

AutoZone, Inc.

to its commercial markets. It offers a "commercial sales program that provides commercial credit, and delivery of parts and other...

Technology Helps Companies Become Global

call for tech support knows that they will likely be talking with someone in India. Outsourcing tech support to small companies in...

Tera Tech Case Study

pricing strategies were not sufficient to regain sales, their product was near the end of its lifecycle. In the end the company ha...

Benchmarking; The Classic Airlines Case Study

their strengths to gain customers and sales increased. The potential strategy for Classic From this case there is ability to se...

Wal-Mart Organizational Culture

The assumptions emerge through experiences the group has in solving problems and dealing with different types of challenges patter...

Diffusion Of Innovation And Wal-Mart

Their purposes are to "ensure hiring, training and performance practices and policies are implemented correctly" (Millerwood Commu...

AccessLine Case Study

in terms of the risks to the company and investors. Preference shares are slightly different to ordinary shares. As with an...

Knowledge Management Implementation; Two Cases

defines knowledge management as; "the process through which organizations generate value from their intellectual and knowledge-ba...